UC3M Business - Professor Eline L.E. De Vries

email:
eline.devries@uc3m.es

address / office:
C/ Madrid, 126 - 28903 Getafe (Madrid) Spain / 7.0.55

BUSINESS UC3M

@UC3M_BUSINESS

ELINE L.E. DE VRIES

Associate Professor of Marketing

Selected publications

De Vries, Eline L.E., and Sahar Karimi (2025), "The Diverse Impact of Self-quantification: How Narcissism Prevents Self-Indulgence", International Journal of Research in Marketing,
https://www.sciencedirect.com/science/article/pii/S0167811625000321?via%3Dihub

Lee, Crystal Hung Jung, Eline L.E. De Vries, and Rahil Hosseini (equal authorship; 2025), "Balancing Generosity with Profitability: The Role of Relative Market Price and Value Perceptions in Crypto Philanthropy", International Journal of Research in Marketing, https://www.sciencedirect.com/science/article/pii/S0167811625000072?via%3Dihub

De Vries, Eline L.E., and Crystal Hung Jung Lee (equal authorship; 2022), “Friend-Shield Protection From the Crowd: How Friendship Makes Us Feel Invulnerable to COVID-19”, Journal of Experimental Psychology: Applied, https://psycnet.apa.org/fulltext/2022-47468-001.pdf

Press release American Psychology Association: https://www.apa.org/news/press/releases/2022/04/believe-friends-protect-covid-19

Featured on CNN: https://edition.cnn.com/2022/04/07/health/friends-infect-friends-covid-wellness/index.html

Featured on The Guardian: https://www.theguardian.com/world/2022/apr/07/people-have-false-sense-of-security-about-covid-risks-among-friends-study

De Vries, Eline L.E. and Sha (Sandy) Zhang (2020), “The Effectiveness of Random Discounts for Migrating Customers to the Mobile Channel”, Journal of Business Research, 110, 272-281.

De Vries, E. L.E.: “When More Likes is Not Better: The Consequences of High and Low Likes-to-Followers Ratios for Perceived Account Credibility and Social Media Marketing Effectiveness”, Marketing Letters, 30 (3-4), 275-291.

De Vries, E. L.E. & Fennis, B.M.: “Go Local or Go Global: How Local Brands Promote Buying Impulsivity”, International Marketing Review, 27 (1), 1-28.

De Vries, E. L.E. & Duque, L.: “Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns”, Journal of Retailing vol. 94 (4), 2018, 352-363.

De Vries, E. L.E., Fennis, B.M., Bijmolt, T.H., Ter Horst, G.J. & Marsman, J.C.: "Friends with Benefits: Behavioral and fMRI Studies on the Effect of Friendship Reminders on Self-Control for Compulsive and Non-Compulsive Buyers", International Journal of Research in Marketing vol. 35 (2), 2018, 336-358.

+ BIO

Eline De Vries is Associate Professor of Marketing in the Department of Business Administration of University Carlos III in Madrid. She received her PhD in Business and Economics, specialized in consumer behavior and consumer neuroscience, from the University of Groningen, The Netherlands. She also holds a MSc. in Research Based Marketing and a MSc. in Social Psychology (Cum Laude).

Eline has published her research in the top Marketing and Psychology journals, and presented her research at leading international conferences. Her research has been featured on various internationally recognized media outlets, like CNN and The Guardian among others.

Eline's research interests include consumer behavior and self-control, consumer neuroscience (fMRI), cause marketing, global/local branding and social media marketing.

+ Publications

De Vries, Eline L.E., and Sahar Karimi (2025), "The Diverse Impact of Self-quantification: How Narcissism Prevents Self-Indulgence", International Journal of Research in Marketing, https://www.sciencedirect.com/science/article/pii/S0167811625000321?via%3Dihub

Zhang, Sha (Sandy), Eline L.E De Vries, and Aihui Ding (2023), “The Mere Possession Effect of Shareable Digital Coupons: The Mediating Role of Anticipated Self-Enhancement”, Journal of Consumer Behaviour, 22 (1), 122-134.

Lee, Hyunjung Crystal and Eline de Vries (2021), “For or Against the Strikes: Respecting consumers' needs and gaining their hearts,” Advances in Consumer Research, vol. 49.

De Vries, Eline L.E. and Sha (Sandy) Zhang (2020), “The Effectiveness of Random Discounts for Migrating Customers to the Mobile Channel”, Journal of Business Research, 110, 272-281.

De Vries, E. L.E. & Fennis, B.M.: “Go Local or Go Global: How Local Brands Promote Buying Impulsivity”, International Marketing Review, 27 (1), 1-28.

De Vries, E. L.E. & Duque, L.: “Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns ”, Journal of Retailing vol. 94 (4), 2018, 352-363.

De Vries, E. L.E., Fennis, B.M., Bijmolt, T.H., Ter Horst, G.J. & Marsman, J.C.: "Friends with Benefits: Behavioral and fMRI Studies on the Effect of Friendship Reminders on Self-Control for Compulsive and Non-Compulsive Buyers ", International Journal of Research in Marketing vol. 35 (2), 2018, 336-358.

De Vries, E. L.E.: Consumed with Consumption: The Impact of Friendship on Consumer Self-control, Thesis in Economics and Business, 2013, The Netherlands: University of Groningen, ISBN: 978-90-367-6339-4.

De Vries, E. L.E., Trampe, D. & Fennis, B.M. (2012), "Friends Show the Forest Beyond the Trees: Friendship Enhances Consumer Self-Control by Facilitating Global Processing", in Gurhan-Canli, Z., Otnes, C. and Rui Zhu, J. (Eds.) Advances in Consumer Research, vol. 40, Duluth, MN : Association for Consumer Research.

De Vries, E. L.E., Trampe, D. & Fennis, B.M. (2011), "With a Little Help From My Friends: Friends Reduce Excessive Consumption By Promoting Self-Control", in Rohini Ahluwalia, R., Chartrand, T.L. & Ratner, R. K. (Eds.) Advances in Consumer Research, vol. 39, Duluth, MN : Association for Consumer Research, 719-720.