UC3M Business - Professor Eline L.E. De Vries

email:
eline.devries@uc3m.es

address / office:
C/ Madrid, 126 - 28903 Getafe (Madrid) Spain / 7.0.55

phone / fax:
(+34) 91 624 89 19 / (+34) 91 624 96 07

BUSINESS UC3M

@UC3M_BUSINESS

ELINE L.E. DE VRIES

Associate Professor of Marketing

Selected publications

De Vries, E. L.E. & Duque, L.: “Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns ”, Journal of Retailing vol. 94 (4), 2018, 352-363.

De Vries, E. L.E., Fennis, B.M., Bijmolt, T.H., Ter Horst, G.J. & Marsman, J.C.: "Friends with Benefits: Behavioral and fMRI Studies on the Effect of Friendship Reminders on Self-Control for Compulsive and Non-Compulsive Buyers ", International Journal of Research in Marketing vol. 35 (2), 2018, 336-358.

+ BIO

Eline de Vries is Associate Professor of Marketing in the Department of Business Administration of University Carlos III in Madrid. She received her PhD in Business and Economics, specialized in consumer behavior and consumer neuroscience, from the University of Groningen, The Netherlands.
She also holds a MSc. in Research Based Marketing and a MSc. in Social Psychology (Cum Laude). As part of her study Business Administration, Eline studied at the University of Barcelona.

Eline was awarded with the Professor Leeflang Thesis Award in 2007, for the best Marketing related Master Thesis. In addition, she has recently been awarded with the TTA World Talent Award, for being the highest potential of the Faculty of Economics and Business of the University of Groningen.

Eline has presented her research at leading international conferences and her work on the impact of friendship on consumer self-control has appeared in several Dutch newspapers, radio programs and blogs.

Her research interests include consumer self-control (impulsive and excessive buying or consumption) and consumer neuroscience (fMRI).

+ Publications

De Vries, E. L.E.: “When More Likes is Not Better: The Consequences of High and Low Likes-to-Followers Ratios for Perceived Account Credibility and Social Media Marketing Effectiveness”, Marketing Letters, forthcoming

De Vries, E. L.E. & Fennis, B.M.: “Go Local or Go Global: How Local Brands Promote Buying Impulsivity”, International Marketing Review, forthcoming.

De Vries, E. L.E. & Duque, L.: “Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns ”, Journal of Retailing vol. 94 (4), 2018, 352-363.

De Vries, E. L.E.: Consumed with Consumption: The Impact of Friendship on Consumer Self-control, Thesis in Economics and Business, 2013, The Netherlands: University of Groningen, ISBN: 978-90-367-6339-4.

De Vries, E. L.E., Trampe, D. & Fennis, B.M.: "Friends Show the Forest Beyond the Trees: Friendship Enhances Consumer Self-Control by Facilitating Global Processing", in Gurhan-Canli, Z., Otnes, C. and Rui Zhu, J. (Eds.) Advances in Consumer Research volume 40, Duluth, MN : Association for Consumer Research, 2012.

De Vries, E. L.E., Trampe, D. & Fennis, B.M.: "With a Little Help From My Friends: Friends Reduce Excessive Consumption By Promoting Self-Control", in Rohini Ahluwalia, R., Chartrand, T.L. & Ratner, R. K. (Eds.) Advances in Consumer Research, Volume 39, Duluth, MN : Association for Consumer Research, 719-720.