Lado, N., Moshe, K. & Torres, A.: "Evolutionary Changes in Service-Attribute Importance in a Crisis Scenario: The Uruguayan Financial Crisis", Journal of Service Research vol. 11 (4), 2009.
Lado, N., Duque, L. & Álvarez, D.: "Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: The Case of Uruguay", Journal of Small Business Management vol. 52 (4), October 2013, 602-616.
Lado, N., Álvarez-Gil, M.J., Berrone, P. & Husillos, J.: "Reverse logistics, stakeholders' influence, organizational slack, and managers' posture", Journal of Business Research vol. 60 (5), 2007, 463-473.
Lado, N., Ho, H.-C-., Liu, S.-P. & Lee, L.-L.: “Understanding the Role of Attitude Components in Co-branding: A Comparison of Spain and Taiwan” Journal of International Consumer Marketing vol. 31 (3), 2019, 203.
Ho, H.-C., Lado, N. & Rivera-Torres, P.: "Detangling consumer attitudes to better explain co-branding success", Journal of Product and Brand Management vol. 26 (7), 2017, 704-721
Lado, N., García-Crespo, A., Ceballos, M., González-Carrasco, I. & López-Cuadrado, J.L.: "Innovation in the Spanish Twittersphere: an ontology and stakeholder’s salience analysis” in Brem (ed.) Revolution of Innovation Management The Digital Breakthrough, Ed. Springer, 2016.
Lado, N., Villanueva, D., González, I. & López-Cuadrado, J.L.: "
Lado, N. & Martos, M.: "Brand Loyalty Using Discrete Choice Models: An Application to the Spanish Market” in Spotts (ed.) Assessing the Different Roles of Marketing Theory and Practice: in the Jaws of Economic Uncertainty, Ed. Springer, 2015.
Lado, N., Duque, L. & Álvarez, D.: "Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: The Case of Uruguay", Journal of Small Business Management vol. 52 (4), Octubre 2013, 602-616.
Lado, N., Martínez-Ros, E. & Martos, M.: "The power of a package”, Journal of Advertising Research vol. 52 (3), 2012, 364-375.
Lado, N. & Esteban, M.: "Brand Value in Horizontal Alliances: the Case of Twin Cars", Journal of the Operational Research Society vol. 62 (8), 2011, 1533-1542.
Duque, L. & Lado, N.: "Cross‐cultural comparisons of consumer satisfaction ratings", International Marketing Review vol. 27 (6), 2010, 676-693.
Lado, N., Labeaga, J. & Martos, M.: "The Double Jeopardy Loyalty Effect Using Discrete Choice Models", International Journal of Market Research vol. 52 (5), 2010
Lado, N., Moshe, K. & Torres, A.: "Evolutionary Changes in Service-Attribute Importance in a Crisis Scenario: The Uruguayan Financial Crisis", Journal of Service Research vol. 11 (4), 2009.
Lado, N., Labeaga, J. & Martos, M.: "Behavioural loyalty towards store brands", Journal of Retailing and Consumer Services vol. 14, 2007, 347-356.
Lado, N., Álvarez-Gil, M.J., Berrone, P. & Husillos, J.: "Reverse logistics, stakeholders' influence, organizational slack, and managers' posture", Journal of Business Research vol. 60 (5), 2007, 463-473.
Lado, N., Martínez-Ros, E. & Valenzuela, A.: "Marketing Strategy as an Explanatory Variable of Market Selection: A Simultaneous Modelling Approach", International Marketing Review vol. 21(6), 2004.
Lado, N., Martínez-Ros, E. & Valenzuela, A.: "Identifying successful marketing strategies by export regional destination", International Marketing Review vol. 21 (6), 2004, 573-597
Álvarez-Gil, M.J., Cardone-Riportella, C., Lado-Cousté & N., Samartín-Sáenz, M.: "Financial service firms’ entry-mode choice and cultural diversity: Spanish companies in Latin America", International Journal of Bank Marketing vol. 21 (3), 2003, 109-121
Lado, N. & Maydeu-Olivares, A.: "Market Orientation and Economic Performance in the European Insurance Industry: A Mediational Model", The International Journal of Service Industry Management vol. 14 (3), 2003, 284-309.
Lado, N. & Maydeu-Olivares, A.: "Exploring the link between market orientation and innovation in the European and US insurance markets", International Marketing Review vol. 18 (2), 2001, 130-144