November 2004 – April 2010 Ph.D. in Marketing and Consumer Behavior
Wageningen University, The Netherlands
September 2003 – September 2004 Center's Research Masters in Marketing
Tilburg University, The Netherlands
October 2002 – July 2003 Master in Economics
CORIPE Piemonte, Turin, Italy
September 2001 – July 2002 Master in Business Economics (Summa Cum Laude)
Sumy State University, Ukraine
September 1997 – June 2001 Bachelor in Economics of Enterprise (Summa Cum Laude)
Sumy State University, Ukraine
Melnyk, V., Francois, A., & Melnyk, V.: "The Influence of Social Norms on Consumer Behavior: A Meta-Analysis", Journal of Marketing, 86 (3), 2022, 98-120
Melnyk, V., Herpen, E., Fischer, A., & Trijp, H.: "Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products", Marketing Letters, 24 (2), 2013, 191-203
Melnyk, V., Herpen, E., Fischer, A., & Trijp, H. "To think or not to think: The effect of cognitive deliberation level on social norm influence", Psychology & Marketing, 28 (7), 2011, 709-729
Journals
Melnyk, V., van Herpen, E., Jak, S., & van Trijp, H. "The mechanism of the social norms' influence on consumer decision making: A meta-analysis", Zeitschrift für Psychologie, 227 (1), 2019, 4-17
Melnyk, V., Herpen, E., Fischer, A., & Trijp, H.: "Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products", Marketing Letters, 24 (2), 2013, 191-203
Melnyk, V., Herpen, E., Fischer, A., & Trijp, H.: "The effect of regulatory focus on the influence of injunctive and descriptive social norms", Advances in Consumer Research, 39, 2012, 567-568.
Melnyk, V., Herpen, E., Fischer, A., & Trijp, H. "To think or not to think: The effect of cognitive deliberation level on social norm influence", Psychology & Marketing, 28 (7), 2011, 709-729
Melnyk, V., Herpen, E., Fischer, A., & Trijp, H.: "The effect of cognitive deliberation on social norm influence", Advances in Consumer Research, 38, 319-320
Melnyk, V., Herpen, E., & Trijp, H.: "The influence of social norms in consumer decision making: A Meta-analysis", Advances in Consumer Research 37, 2010, 463-464
Libros
Melnyk, V. (2011). What is normal to do? Social norms as determinants of consumer decision making. Amsterdam: IPSKAM, ISBN 978-90-858-5876-8.
Melnyk, V., Herpen, E., Fischer, A, Trijp, H. (2017). "Mood as a moderator of social norm’s influence", in M. Stieler (Eds.), Creating Marketing Magic and Innovative Future: Marketing Trends, 577-579, Boston: Springer, ISBN 978-3-319-45595-2.
Melnyk, V. (forthcoming). The use of social norms in promoting sustainable consumer behavior, in F. Ubierna (Eds.), Business and Society.
Books
Melnyk, V. (2011). What is normal to do? Social norms as determinants of consumer decision making. Amsterdam: IPSKAM, ISBN 978-90-858-5876-8.
Melnyk, V., Herpen, E., Fischer, A, Trijp, H. (2017). "Mood as a moderator of social norm’s influence", in M. Stieler (Eds.), Creating Marketing Magic and Innovative Future: Marketing Trends, 577-579, Boston: Springer, ISBN 978-3-319-45595-2.
Melnyk, V. (forthcoming). The use of social norms in promoting sustainable consumer behavior, in F. Ubierna (Eds.), Business and Society.
Others publications
Melnyk V., & Kornelis M.: "Convincing consumers: More than imposing a norm", Nutrition Today, 10 (6), 2008, 25-27.
Beekman V., Kornelis, M., van der Heijden, C., Aramyan, L., Vollebregt, M., Dagevos, H., Melnyk V., & van Herpen, E. (2007). In debate about food quality; ministry of agriculture, nature and food quality in the midst of society. Report of Dutch Ministry of Agriculture, Nature and Food Quality (LNV), 7.07.06. 80 p. (in Dutch)