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11-24

Can we curb retail sales volatility through marketing mix actions?

PUBLICATION DATE: 01 NOVEMBER 2011




Researchers
MERCEDES ESTEBAN-BRAVO
JOSE M. VIDAL-SANZ
Gökhan Yildirim
11-31

“Estimating US persistent and transitory monetary shocks: implications for monetary policy”

PUBLICATION DATE: 01 JULY 2011




Researchers
Juan Ángel Lafuente
Rafaela Pérez
Jesús Ruiz
11-38

Promotional benefits of 99-ending prices: The moderating role of intuitive and analytical decision s

PUBLICATION DATE: 01 NOVEMBER 2011




Researchers
LOLA C. DUQUE
Charlotte Gaston-Breton
11-39

LICENSING RADICAL PRODUCT INNOVATIONS TO SPEED UP THE DIFFUSION

PUBLICATION DATE: 01 NOVEMBER 2011




Researchers
MERCEDES ESTEBAN-BRAVO
JOSE M. VIDAL-SANZ
Vardan Avagyan
11-40

Riding successive product diffusion waves : building a tsunami via upgrade-rebate programs

PUBLICATION DATE: 01 NOVEMBER 2011




Researchers
MERCEDES ESTEBAN-BRAVO
JOSE M. VIDAL-SANZ
Vardan Avagyan
10-02

"Stability of the optimal reinsurance with respect to the risk measure"

PUBLICATION DATE: 01 JANUARY 2010




Researchers
ALEJANDRO BALBÁS
Beatriz Balbás
Antonio Heras