{"id":14434,"date":"2025-11-27T13:22:09","date_gmt":"2025-11-27T12:22:09","guid":{"rendered":"https:\/\/business.uc3m.es\/\/members\/jaime-rivera\/"},"modified":"2026-06-02T08:58:45","modified_gmt":"2026-06-02T06:58:45","slug":"jaime-rivera","status":"publish","type":"members","link":"https:\/\/business.uc3m.es\/en\/members\/jaime-rivera\/","title":{"rendered":"Jaime Rivera"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14434\" class=\"elementor elementor-14434 elementor-13961\" data-elementor-post-type=\"members\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fea1af2 e-flex e-con-boxed e-con e-parent\" data-id=\"4fea1af2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-282b797d e-con-full e-flex e-con e-child\" data-id=\"282b797d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-737a6193 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"737a6193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1072\" height=\"1072\" src=\"https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1451757100.png\" class=\"attachment-full size-full wp-image-14146\" alt=\"\" srcset=\"https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1451757100.png 1072w, https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1451757100-300x300.png 300w, https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1451757100-1024x1024.png 1024w, https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1451757100-150x150.png 150w, https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1451757100-768x768.png 768w\" sizes=\"(max-width: 1072px) 100vw, 1072px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449bbe8f elementor-widget elementor-widget-spacer\" data-id=\"449bbe8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f98b36b elementor-hidden-mobile elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6f98b36b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:jrivera@emp.uc3m.es\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm0 48v40.805c-22.422 18.259-58.168 46.651-134.587 106.49-16.841 13.247-50.201 45.072-73.413 44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Email: jrivera@emp.uc3m.es<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map-marker-alt\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M172.268 501.67C26.97 291.031 0 269.413 0 192 0 85.961 85.961 0 192 0s192 85.961 192 192c0 77.413-26.97 99.031-172.268 309.67-9.535 13.774-29.93 13.773-39.464 0zM192 272c44.183 0 80-35.817 80-80s-35.817-80-80-80-80 35.817-80 80 35.817 80 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Address \/ Office: C\/ Madrid, 126 - 28903 Getafe (Madrid) Spain \/ 6.0.14<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Phone: (34) 91 624 96 18<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf6607e elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"2cf6607e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3de2d443 elementor-hidden-mobile elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3de2d443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"BUSINESS UC3M\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\" >\n\t\t\t\t\t\t\tBUSINESS UC3M\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t@UC3M_BUSINESS\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74babfc8 e-con-full e-flex e-con e-child\" data-id=\"74babfc8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-780d6612 elementor-widget elementor-widget-heading\" data-id=\"780d6612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Jaime Rivera<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2be66ba8 elementor-widget elementor-widget-heading\" data-id=\"2be66ba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Senior Academics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1402ae16 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1402ae16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Education<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-382c0a58 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"382c0a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c17195d elementor-widget elementor-widget-text-editor\" data-id=\"1c17195d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>Rivera, J., Lado, N. &amp; Maydey, M.: &#8220;Measuring Market Orientation in Several Populations: A Structural Equations Model&#8221;, European Journal of Marketing 32 (1), February 1998, 23-39.<\/div><div>\u00a0<\/div><div>Rivera, J. &amp; Lado, N.: &#8220;Are there different forms of market orientation? A comparative analysis of Spain and Belgium&#8221;, International Journal of Management vol. 15, 1998, 454-462<\/div><div>\u00a0<\/div><div>Rivera, J.: &#8220;Analysis and expansion of Market Orientation: an empirical validation in Spanish companies&#8221;, ESIC- Market vol. 100, 43-69, 1998<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa2ca08 uael-faq-box-layout-yes align-at-left elementor-widget elementor-widget-uael-faq\" data-id=\"4aa2ca08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id='uael-faq-wrapper-125' class=\"uael-faq-wrapper\">\n\t\t\t\t<div class=\"uael-faq-container uael-faq-layout-accordion\" data-layout=\"accordion\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-9984785\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-9984785 uael-question-span\" tabindex=\"0\" id=\"uael-faq-1-6a60f6bedca50\">Bio<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><div>Before joining this university, Jaime Rivera Camino worked as a Researcher in the Marketing-IAG Unit of the Universit\u00e9 Catholique de Louvain (Belgium). His comprehensive vision of the company has led him to acquire a multidisciplinary postgraduate education, which has resulted in two MBAs(1) and two doctorates. His first MBA was obtained at ESAN(2) (Lima-Peru) and the second, at the Universit\u00e9 Catholique de Louvain (with honors of Grande Distinction). At this University, with a special grant from the Rector, he obtained his doctorate in Applied Economic Sciences(3) (specializing in Marketing) under the direction of Prof. Jean-Jacques Lambin(4). At the Universidad de Comillas (Madrid) he obtained his doctorate in Psychology(5), under the direction of Dr. d'\u00c9tat Rolando Arellano Cueva, from the Universidad de Laval-Quebec (Canada).    <\/div><div><br>He began his academic and professional career as an Advisor in Educational Technology and Specialist in Trainer Training, for the National University of Piura (Peru). At that time he also worked as a business consultant in the area of Marketing and Sales, an experience that was later complemented by that of senior consultant(6) at SEI (Servicios Ejecutivos Internacionales). As a professor in marketing and organization, he began at ESAN. Here he acted as a professor in the MBA, PADE-Marketing and Executive Specialization programs. In addition to having served as coordinator of the Advanced Program in Marketing, he has also been a professor of the courses: Strategic Marketing Planning, International Negotiations, Sales Management, Organizational Behavior and Consumer Behavior.    <\/div><div><br>During the last years, he has combined his research work with the organization and management of bilateral cooperation projects between the EU and Latin America. Due to his comprehensive training, he participated as an EU expert in Marketing and Organizational Design for the design of programs in training of trainers and the creation of Business Schools, in Paraguay, Uruguay, Ecuador and Peru. <\/div><div><br>He has combined this teaching experience with consulting and training work for executives of different multinational companies (Rank-XEROX-Belgium, IBM-New York, Carvajal de las Am\u00e9ricas, Cervecer\u00eda Paraguaya, Nacional-Panasonic); as well as visiting professor of ESAN in Lima and EDAN in Paraguay, UCUDAL in Uruguay, CEFE in Ecuador, Tecnol\u00f3gico de Monterrey in Mexico and Arizona State University in USA(7). He has also developed research(8) in various industrial sectors and in various marketing applications such as: population policies, market entry strategies, competitiveness assessment and marketing plan design. <\/div><div><br>Author of 4 marketing books(9) he has 27 publications in journals such as Eco-Management and Auditing, European Journal of Marketing, Gesti\u00f3n 2000, Geneva Papers Risk and Insurance, International Journal of Management, Revista Europea de Direcci\u00f3n y Econom\u00eda de la Empresa, Investigaciones Europeas de Direcci\u00f3n y Econom\u00eda de la Empresa, ESIC-Market.<\/div><div><br>Currently his research and teaching work(10) is focused on the ADI cycle of business competitiveness: auditing, design and implementation of competitive market strategies(11), as well as the use of information technologies for the development of virtual communities of university and postgraduate training(12).<\/div><div><br>He is a professor in the doctoral program of the University of Salamanca and an evaluating member of DEA works of the Complutense University of Madrid; member of the Editorial Board of ESIC-Market(13) and General Coordinator of the Education for Management program (Real Colegio U. Complutense\/Harvard University-USA).<\/div><div><br><br>(1) Major: Marketing and Sales; Minor: Administration.<\/div><div><br>(2) ESAN, the Graduate School of Business Administration, of Lima, Peru, is the first academic institution of postgraduate studies in administration created in the Spanish-speaking world. It was established on July 25, 1963 Graduate School of Business of Stanford University, California. <\/div><div><br>(3) Approved as a Doctorate in Economics<\/div><div><br>(4) Thesis topic: Market Orientation: an effective competitive strategy.<\/div><div><br>(5) Thesis topic: Strategic decision-making in organizations.<\/div><div><br>(6) Design of training programs in Marketing and Sales, HR hiring policies, evaluation and categorization systems of positions. Remuneration structures. Evaluation and training of salespeople.  <\/div><div><br>(7) He has also designed and directed training programs for Executives, Professors in Marketing and Consultants in SMEs, with coverage in the following countries: Belgium, Argentina, Mexico, Peru, Venezuela, Colombia, Ecuador, Paraguay, Uruguay.<\/div><div><br>(8) With the Universit\u00e9 Catholique Louvain (Belgium) he participated in market research for the People's Republic of China, the Portuguese Embassy in Brussels, the Government of Iran, IBM-Colombia, and the Europe-Chile Foundation. He has also collaborated in studies for the World Health Organization (Peru-USA), the LUNA-HORIZON Community Program (Spain-EU) and the Eurobarometer project (network of 11 European universities). <\/div><div><br>(9) Market Orientation, Sales Promotion, Consumer Behavior, Marketing and Subliminal Advertising<\/div><div><br>(10) Since joining the Universidad Carlos III, he has been director and professor in various specialization courses:<br><br>-E-commerce and direct marketing<br><br>-The computer management of marketing<br><br>-E-commerce and direct marketing<br><br>-Specialization course in sales<br><br>-Integrated Management of Service Companies<br><br>-Marketing and Market Research for SMEs<br><br>-Specialist in Tourism Marketing<br><br>-Rural and cultural tourism<br><br>-Management of Advertising and Commercial Promotions\u201d.<\/div><div><br>(11) Market Orientation, Relational Marketing, Ecological and Social Marketing. <\/div><div> <\/div><div>(12) Professor in postgraduate programs at the Universidad Carlos III, Universidad Complutense de Madrid, Universidad de Alcal\u00e1 de Henares, ESIC, EAP<\/div><div><br>(13) He has also been a reviewer of Psychology &amp; Marketing; Gesti\u00f3n 2000; Revista Espa\u00f1ola de Investigaci\u00f3n de Marketing-ESIC; Journal of Marketing Relationship, ESIC-Market.<\/div><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-a14a01d\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-a14a01d uael-question-span\" tabindex=\"0\" id=\"uael-faq-2-6a60f6bedcb2f\">Publications<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><div><div>Salguero, J.Q. &amp; Rivera-Camino, J.: \"Csr serves to compete in the sport industry? An exploratory research in the football sector in Peru\", Corporate Ownership and Control vol. 13 (3), 2016, 60-71<\/div><div> <\/div><div>Rivera-Camino, J.: \"Corporate environmental market responsiveness: A model of individual and organizational drivers\", Journal of Business Research vol. 65 (3), 2012, 402-411.<\/div><div> <\/div><div>Rivera-Camino, J. &amp; Ayala, V.M.: \"Market orientation in universities. The construct and its exploratory validation\", Innovar vol. 20 (36), 2010, 125-138.<\/div><div> <\/div><div>Rivera-Camino, J.: \"Re-evaluating green marketing strategy: A stakeholder perspective\", European Journal of Marketing vol. 41 (11-12), 2007, 1328-1358<\/div><div> <\/div><div>Rivera-Camino, J. &amp; Mejia, L.G.: \"Management education in Ibero-America: An exploratory analysis and perspective\", Journal of World Business vol. 41 (3), 2006, 205-220<\/div><div> <\/div><div>Rivera Camino, J. &amp; Molero Ayala, V.: \"The construct of \"Market Orientation\" in an IberoAmerican context\", Journal of Euromarketing vol. 15 (3), 2006, 23-49<\/div><div> <\/div><\/div><div>Rivera, J., Lado, N. &amp; Maydey, M.: \"Measuring Market Orientation in Several Populations: A Structural Equations Model\", European Journal of Marketing 32 (1), February 1998, 23-39.<\/div><div> <\/div><div>Rivera, J. &amp; Lado, N.: \"Are there different forms of market orientation? A comparative analysis of Spain and Belgium\", International Journal of Management vol. 15, 1998, 454-462<\/div><div> <\/div><div>Rivera, J.: \"Analysis and expansion of Market Orientation: an empirical validation in Spanish companies\", ESIC- Market vol. 100, 43-69, 1998<\/div><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cdc30c2 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"4cdc30c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72460b84 elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"72460b84\" 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104.947-82.653V400H48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Email: jrivera@emp.uc3m.es<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map-marker-alt\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M172.268 501.67C26.97 291.031 0 269.413 0 192 0 85.961 85.961 0 192 0s192 85.961 192 192c0 77.413-26.97 99.031-172.268 309.67-9.535 13.774-29.93 13.773-39.464 0zM192 272c44.183 0 80-35.817 80-80s-35.817-80-80-80-80 35.817-80 80 35.817 80 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">C\/ Madrid, 126 - 28903 Getafe (Madrid) Spain \/ 6.0.14<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li 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