{"id":14531,"date":"2025-10-16T13:10:30","date_gmt":"2025-10-16T11:10:30","guid":{"rendered":"https:\/\/business.uc3m.es\/\/members\/eline-l-e-de-vries\/"},"modified":"2026-04-20T17:14:51","modified_gmt":"2026-04-20T15:14:51","slug":"eline-l-e-de-vries","status":"publish","type":"members","link":"https:\/\/business.uc3m.es\/en\/members\/eline-l-e-de-vries\/","title":{"rendered":"Eline L.E. De Vries"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14531\" class=\"elementor elementor-14531 elementor-6758\" data-elementor-post-type=\"members\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1befc1c e-flex e-con-boxed e-con e-parent\" data-id=\"1befc1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a15bcbe e-con-full e-flex e-con e-child\" data-id=\"a15bcbe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-71f5530 e-con-full e-flex e-con e-child\" data-id=\"71f5530\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee96ff elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"2ee96ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1447331283.png\" class=\"attachment-full size-full wp-image-14215\" alt=\"\" srcset=\"https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1447331283.png 1140w, https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1447331283-300x300.png 300w, https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1447331283-1024x1024.png 1024w, https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1447331283-150x150.png 150w, https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1447331283-768x768.png 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c62ada elementor-widget elementor-widget-spacer\" data-id=\"8c62ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64be82 elementor-hidden-mobile elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b64be82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:eline.devries@uc3m.es\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm0 48v40.805c-22.422 18.259-58.168 46.651-134.587 106.49-16.841 13.247-50.201 45.072-73.413 44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Email: eline.devries@uc3m.es<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map-marker-alt\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M172.268 501.67C26.97 291.031 0 269.413 0 192 0 85.961 85.961 0 192 0s192 85.961 192 192c0 77.413-26.97 99.031-172.268 309.67-9.535 13.774-29.93 13.773-39.464 0zM192 272c44.183 0 80-35.817 80-80s-35.817-80-80-80-80 35.817-80 80 35.817 80 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Address \/ Office: C\/ Madrid, 126 - 28903 Getafe (Madrid) Spain \/ 7.0.55<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccef0de elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"ccef0de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ade7e0 elementor-hidden-mobile elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"7ade7e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"BUSINESS UC3M\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\">\n\t\t\t\t\t\t\tBUSINESS UC3M\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t@UC3M_BUSINESS\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7e26e0 e-con-full e-flex e-con e-child\" data-id=\"b7e26e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41e7771 elementor-widget elementor-widget-heading\" data-id=\"41e7771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Eline L.E. De Vries<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3815899 elementor-widget elementor-widget-heading\" data-id=\"3815899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Professor of Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d705c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"99d705c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Selected publications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd64f6d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cd64f6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef736b elementor-widget elementor-widget-text-editor\" data-id=\"0ef736b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>De Vries, Eline L.E., and Sahar Karimi (2025), &#8220;The Diverse Impact of Self-quantification: How Narcissism Prevents Self-Indulgence&#8221;, International Journal of Research in Marketing, <br>https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167811625000321?via%3Dihub<\/p><p>Lee, Crystal Hung Jung, Eline L.E. De Vries, and Rahil Hosseini (equal authorship; 2025), &#8220;Balancing Generosity with Profitability: The Role of Relative Market Price and Value Perceptions in Crypto Philanthropy&#8221;, International Journal of Research in Marketing, https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167811625000072?via%3Dihub<\/p><p>De Vries, Eline L.E., and Crystal Hung Jung Lee (equal authorship; 2022), \u201cFriend-Shield Protection From the Crowd: How Friendship Makes Us Feel Invulnerable to COVID-19\u201d, Journal of Experimental Psychology: Applied, https:\/\/psycnet.apa.org\/fulltext\/2022-47468-001.pdf<\/p><p> Press release from the American Psychological Association:\u2028https:\/\/www.apa.org\/news\/press\/releases\/2022\/04\/believe-friends-protect-covid-19<\/p><p> Featured on CNN: https:\/\/edition.cnn.com\/2022\/04\/07\/health\/friends-infect-friends-covid-wellness\/index.html<\/p><p> Featured in The Guardian: https:\/\/www.theguardian.com\/world\/2022\/apr\/07\/people-have-false-sense-of-security-about-covid-risks-among-friends-study<\/p><p>De Vries, Eline L.E. and Sha (Sandy) Zhang (2020), \u201cThe Effectiveness of Random Discounts for Migrating Customers to the Mobile Channel\u201d, Journal of Business Research, 110, 272-281.  <\/p><div>De Vries, E. L.E.: \u201cWhen More Likes is Not Better: The Consequences of High and Low Likes-to-Followers Ratios for Perceived Account Credibility and Social Media Marketing Effectiveness\u201d, Marketing Letters, 30 (3-4), 275-291.  <\/div><div> <\/div><div>De Vries, E. L.E. &amp; Fennis, B.M.: \u201c<a href=\"https:\/\/www.researchgate.net\/publication\/335436988_Go_local_or_go_global_how_local_brands_promote_buying_impulsivity\" target=\"_blank\" rel=\"noopener\">Go Local or Go Global: How Local Brands Promote Buying Impulsivity<\/a>\u201d, International Marketing Review, 27 (1), 1-28.<\/div><div><br>De Vries, E. L.E. &amp; Duque, L.: \u201c<a href=\"https:\/\/www.researchgate.net\/publication\/327166104_Small_but_Sincere_How_Firm_Size_and_Gratitude_Determine_the_Effectiveness_of_Cause_Marketing_Campaigns\" target=\"_blank\" rel=\"noopener\">Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns<\/a>\u201d, Journal of Retailing vol. 94 (4), 2018, 352-363.<\/div><div><br>De Vries, E. L.E., Fennis, B.M., Bijmolt, T.H., Ter Horst, G.J. &amp; Marsman, J.C.: &#8220;<a href=\"https:\/\/www.researchgate.net\/publication\/321748264_Friends_With_Benefits_Behavioral_and_fMRI_Studies_on_the_Effect_of_Friendship_Reminders_on_Self-Control_for_Compulsive_and_Non-compulsive_Buyers_Forthcoming_in_International_Journal_of_Research_in_Mar\" target=\"_blank\" rel=\"noopener\">Friends with Benefits: Behavioral and fMRI Studies on the Effect of Friendship Reminders on Self-Control for Compulsive and Non-Compulsive Buyers<\/a>&#8220;, International Journal of Research in Marketing vol. 35 (2), 2018, 336-358.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9eeb1 uael-faq-box-layout-yes align-at-left elementor-widget elementor-widget-uael-faq\" data-id=\"4c9eeb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id='uael-faq-wrapper-803' class=\"uael-faq-wrapper\">\n\t\t\t\t<div class=\"uael-faq-container uael-faq-layout-accordion\" data-layout=\"accordion\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-9984785\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-9984785 uael-question-span\" tabindex=\"0\" id=\"uael-faq-1-6a675380d70e9\">Bio<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><div>Eline De Vries is a Senior Lecturer in Marketing at the Department of Business Administration at Universidad Carlos III de Madrid. Eline received her PhD in Economics and Business, specializing in consumer behavior and consumer neuroscience from the University of Groningen, The Netherlands. Prof. de Vries also holds an MSc. in Research Based Marketing, as well as an MSc. in Social Psychology (Cum Laude).    <\/div><div> <\/div><div>Eline has published her research in leading Marketing and Psychology journals, and has presented her research at major international conferences. Her work has appeared in various media outlets, including CNN, The Guardian and NRC. <\/div><div> <\/div><div>Her research interests include consumer behavior and self-control, consumer neuroscience (fMRI), cause marketing, global\/local branding, and social media marketing.<\/div><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-a14a01d\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-a14a01d uael-question-span\" tabindex=\"0\" id=\"uael-faq-2-6a675380d7191\">Publications<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>De Vries, Eline L.E., and Sahar Karimi (2025), \"The Diverse Impact of Self-quantification: How Narcissism Prevents Self-Indulgence\", International Journal of Research in Marketing, https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167811625000321?via%3Dihub<\/p><p>Lee, Crystal Hung Jung, Eline L.E. De Vries, and Rahil Hosseini (equal authorship; 2025), \"Balancing Generosity with Profitability: The Role of Relative Market Price and Value Perceptions in Crypto Philanthropy\", International Journal of Research in Marketing, https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167811625000072?via%3Dihub<\/p><p>Zhang, Sha (Sandy), Eline L.E De Vries, and Aihui Ding (2023), \u201cThe Mere Possession Effect of Shareable Digital Coupons: The Mediating Role of Anticipated Self-Enhancement\u201d, Journal of Consumer Behaviour, 22 (1), 122-134.<\/p><p>De Vries, Eline L.E., and Crystal Hung Jung Lee (equal authorship; 2022), \u201cFriend-Shield Protection From the Crowd: How Friendship Makes Us Feel Invulnerable to COVID-19\u201d, Journal of Experimental Psychology: Applied, https:\/\/psycnet.apa.org\/fulltext\/2022-47468-001.pdf<\/p><p>Lee, Hyunjung Crystal and Eline de Vries (2021), \u201cFor or Against the Strikes: Respecting consumers' needs and gaining their hearts,\u201d Advances in Consumer Research, 49.<\/p><p>De Vries, Eline L.E. and Sha (Sandy) Zhang (2020), \u201cThe Effectiveness of Random Discounts for Migrating Customers to the Mobile Channel\u201d, Journal of Business Research, 110, 272-281.  <\/p><div>De Vries, E. L.E.: \u201cWhen More Likes is Not Better: The Consequences of High and Low Likes-to-Followers Ratios for Perceived Account Credibility and Social Media Marketing Effectiveness\u201d, Marketing Letters, 30 (3-4), 275-291.  <\/div><div> <\/div><p>De Vries, E. L.E. &amp; Fennis, B.M.: \u201c<a href=\"https:\/\/www.researchgate.net\/publication\/335436988_Go_local_or_go_global_how_local_brands_promote_buying_impulsivity\" target=\"_blank\" rel=\"noopener\">Go Local or Go Global: How Local Brands Promote Buying Impulsivity<\/a>\u201d, International Marketing Review, 27 (1), 1-28.<\/p><p>De Vries, E. L.E. &amp; Duque, L.: \u201c<a href=\"https:\/\/www.researchgate.net\/publication\/327166104_Small_but_Sincere_How_Firm_Size_and_Gratitude_Determine_the_Effectiveness_of_Cause_Marketing_Campaigns\" target=\"_blank\" rel=\"noopener\">Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns<\/a>\u201d, Journal of Retailing vol. 94 (4), 2018, 352-363.<\/p><p>De Vries, E. L.E., Fennis, B.M., Bijmolt, T.H., Ter Horst, G.J. &amp; Marsman, J.C.: \"<a href=\"https:\/\/www.researchgate.net\/publication\/321748264_Friends_With_Benefits_Behavioral_and_fMRI_Studies_on_the_Effect_of_Friendship_Reminders_on_Self-Control_for_Compulsive_and_Non-compulsive_Buyers_Forthcoming_in_International_Journal_of_Research_in_Mar\" target=\"_blank\" rel=\"noopener\">Friends with Benefits: Behavioral and fMRI Studies on the Effect of Friendship Reminders on Self-Control for Compulsive and Non-Compulsive Buyers<\/a>\", International Journal of Research in Marketing, vol. 35 (2), 2018, 336-358.<\/p><p>De Vries, E. L.E.: Consumed with Consumption: The Impact of Friendship on Consumer Self-control, Thesis in Economics and Business, 2013, The Netherlands: University of Groningen, ISBN: 978-90-367-6339-4.  <\/p><p>De Vries, E. L.E., Trampe, D. &amp; Fennis, B.M. (2012), \"Friends Show the Forest Beyond the Trees: Friendship Enhances Consumer Self-Control by Facilitating Global Processing\", in Gurhan-Canli, Z., Otnes, C. and Rui Zhu, J. (Eds.) Advances in Consumer Research, vol. 40, Duluth, MN : Association for Consumer Research.<\/p><p>De Vries, E. L.E., Trampe, D. &amp; Fennis, B.M. (2011), \"With a Little Help From My Friends: Friends Reduce Excessive Consumption By Promoting Self-Control\", in Rohini Ahluwalia, R., Chartrand, T.L. &amp; Ratner, R. K. (Eds.) 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