LOLA C. DUQUE
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email:
lduque@emp.uc3m.es
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dirección / oficina:
C/ Madrid, 126 - 28903 Getafe (Madrid) Spain / 7.0.33
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teléfono / fax:
(34) 91 624 89 71 / (34) 91 624 96 07
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BUSINESS UC3M
@UC3M_BUSINESS

LOLA C. DUQUE

Profesor de Marketing

Educación

Doctora en Estudios Empresariales, Cum Laude. Universidad de Barcelona, Barcelona, España, Septiembre 2005.

Máster en Economía y Empresa. Universidad Pompeu Fabra, Barcelona, España, 2000.

Grado en Administración y Dirección de Empresas. Universidad Nacional de Colombia, Manizales, Colombia, 1998.

Intereses de investigación

Services marketing, Consumer wellbeing, Prosocial behavior, Higher education

Publicaciones seleccionadas

De Vries, E. L.E. & Duque, L.C.: "Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns",  Journal of Retailing vol. 94 (4), 2018, 352-363.

Singh, S. & Duque, L.C.: "Moderating Role of Stress in Evaluating Negative Services: Encounters with the Police", Journal of Service Research vol. 15 (2), 2012, 231-241.  

Lola es Profesora Titular en el Departamento de Economía de la Empresa de la Universidad Carlos III de Madrid. Es licenciada en Administración y Dirección de Empresas (Universidad Nacional de Colombia), tiene un Máster en Economía y Empresa (Universidad Pompeu Fabra), y es doctora en Estudios Empresariales por la Universidad de Barcelona. Ha realizado estancias de investigación en la Norwegian School of Management BI, San Diego State University y la Vienna University of Economics and Business Administration.

Su principal área de investigación es el marketing de servicios. También está interesada en las áreas de marketing social, comportamiento del consumidor, y técnicas de investigación de mercados. Actualmente, Lola imparte diversas cursos del área de Marketing en programas de grado y posgrado.

Pujol-Jover, M., Duque, L.C. & Riera-Prunera, M-C. "The recruit requirements of recent graduates: Approaching the existing mismatch", Total Quality Management & Business Excellence (forthcoming).

Duque, L.C. & Riera-Prunera, M.C.: "New insights on satisfaction prototypes for segmentation: Focus on customer experience", Journal of Vacation Marketing, (forthcoming).

Singh, S. & Duque, L.C.: "Familiarity and format: cause-related marketing promotions in international market"International Marketing Review  vol. 37 (5), 2020, 901-921.

De Vries, E. L.E. & Duque, L.C.: "Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns" Journal of Retailing vol. 94 (4), 2018, 352-363.

Gaston-Breton, C. & Duque, L.C.: "Utilitarian and hedonic promotional appeals of 99-ending prices: The influence of decision-making style", European Journal of Marketing vol. 49 (1-2), 2015, 212-237.

Duque, L.C.: "A framework for analyzing higher education performance: Students' satisfaction, perceived learning outcomes, and dropout intentions"Total Quality Management & Business Excellence vol. 25 (1-2), 2014, 1-21.

Lado, N., Duque, L.C. & Alvarez Bassi, D.: "Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: the Case of Uruguay"Journal of Small Business Management vol. 51 (4), 2013, 602-616.

Cesaroni, F. & Duque, L.C.: "Open Innovation and Service Dominant Logic: Application of Foundational Premises to High-tech Firms"Harvard Deusto Business Research vol. 2 (1), 2013,17-34.

Duque, L.C., Duque, J.C. and Suriñach, J. (2013). "Learning Outcomes and Dropout Intentions: An Analytical Model for Spanish Universities"Educational Studies vol. 39 (3), pp. 261-284.

Singh, S. & Duque, L.C.: "Moderating Role of Stress in Evaluating Negative Services: Encounters with the Police", Journal of Service Research vol. 15 (2), 2012, 231-241.  

Duque, L.C. & Lado, N.: "Cross-cultural comparisons of consumer satisfaction ratings: A perspective from Albert Hirschman's Theory"International Marketing Review vol. 27 (6), 2010, 676-693. 

Duque, L.C. & Weeks, J.R.: "Towards a model and methodology for assessing student learning outcomes and satisfaction"Quality Assurance in Education vol. 18 (2), 2010, 84-105.

Duque, L.C. & Schneider, U.: "Market orientation and organizational performance in the nonprofit context: Exploring both concepts and the relationship between them", Journal of Nonprofit and Public Sector Marketing  vol. 19 (2), 2008, 25-47.