{"id":6758,"date":"2025-10-16T13:10:30","date_gmt":"2025-10-16T13:10:30","guid":{"rendered":"https:\/\/business.uc3m.es\/\/?post_type=members&#038;p=6758"},"modified":"2026-04-20T17:15:50","modified_gmt":"2026-04-20T15:15:50","slug":"eline-l-e-de-vries","status":"publish","type":"members","link":"https:\/\/business.uc3m.es\/es\/members\/eline-l-e-de-vries\/","title":{"rendered":"Eline L.E. De Vries"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6758\" class=\"elementor elementor-6758\" data-elementor-post-type=\"members\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1befc1c e-flex e-con-boxed e-con e-parent\" data-id=\"1befc1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a15bcbe e-con-full e-flex e-con e-child\" data-id=\"a15bcbe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-71f5530 e-con-full e-flex e-con e-child\" data-id=\"71f5530\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee96ff elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"2ee96ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1447331283.png\" class=\"attachment-full size-full wp-image-12874\" alt=\"\" srcset=\"https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1447331283.png 1140w, https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1447331283-300x300.png 300w, https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1447331283-1024x1024.png 1024w, https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1447331283-150x150.png 150w, https:\/\/business.uc3m.es\/wp-content\/uploads\/2025\/11\/perfil-1447331283-768x768.png 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c62ada elementor-widget elementor-widget-spacer\" data-id=\"8c62ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64be82 elementor-hidden-mobile elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b64be82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:eline.devries@uc3m.es\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm0 48v40.805c-22.422 18.259-58.168 46.651-134.587 106.49-16.841 13.247-50.201 45.072-73.413 44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Email: eline.devries@uc3m.es<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map-marker-alt\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M172.268 501.67C26.97 291.031 0 269.413 0 192 0 85.961 85.961 0 192 0s192 85.961 192 192c0 77.413-26.97 99.031-172.268 309.67-9.535 13.774-29.93 13.773-39.464 0zM192 272c44.183 0 80-35.817 80-80s-35.817-80-80-80-80 35.817-80 80 35.817 80 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Direcci\u00f3n \/ oficina: C\/ Madrid, 126 - 28903 Getafe (Madrid) Spain \/ 7.0.55<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccef0de elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"ccef0de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ade7e0 elementor-hidden-mobile elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"7ade7e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"BUSINESS UC3M\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/x.com\/uc3m_business?lang=es\">\n\t\t\t\t\t\t\tBUSINESS UC3M\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t@UC3M_BUSINESS\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7e26e0 e-con-full e-flex e-con e-child\" data-id=\"b7e26e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41e7771 elementor-widget elementor-widget-heading\" data-id=\"41e7771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Eline L.E. De Vries<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3815899 elementor-widget elementor-widget-heading\" data-id=\"3815899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Profesora de Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d705c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"99d705c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publicaciones seleccionadas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd64f6d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cd64f6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef736b elementor-widget elementor-widget-text-editor\" data-id=\"0ef736b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>De Vries, Eline L.E., and Sahar Karimi (2025), \u00abThe Diverse Impact of Self-quantification: How Narcissism Prevents Self-Indulgence\u00bb,\u00a0International Journal of Research in Marketing,\u00a0<br \/>https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167811625000321?via%3Dihub<\/p><p>Lee, Crystal Hung Jung, Eline L.E. De Vries, and Rahil Hosseini (equal authorship; 2025), \u00abBalancing Generosity with Profitability: The Role of Relative Market Price and Value Perceptions in Crypto Philanthropy\u00bb,\u00a0\u00a0International Journal of Research in Marketing, https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167811625000072?via%3Dihub<\/p><p>De Vries, Eline L.E., and Crystal Hung Jung Lee (equal authorship; 2022), \u201cFriend-Shield Protection From the Crowd: How Friendship Makes Us Feel Invulnerable to COVID-19\u201d,\u00a0Journal of Experimental Psychology: Applied, https:\/\/psycnet.apa.org\/fulltext\/2022-47468-001.pdf<\/p><p>\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0Comunicado de prensa de la Asociaci\u00f3n Americana de Psicolog\u00eda:\u2028https:\/\/www.apa.org\/news\/press\/releases\/2022\/04\/believe-friends-protect-covid-19<\/p><p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Presentado en CNN: https:\/\/edition.cnn.com\/2022\/04\/07\/health\/friends-infect-friends-covid-wellness\/index.html<\/p><p>\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0Presentado en The Guardian:\u00a0https:\/\/www.theguardian.com\/world\/2022\/apr\/07\/people-have-false-sense-of-security-about-covid-risks-among-friends-study<\/p><p>De Vries, Eline L.E. and Sha (Sandy) Zhang (2020), \u201cThe Effectiveness of Random Discounts for Migrating Customers to the Mobile Channel\u201d,\u00a0Journal of Business Research, 110, 272-281.\u00a0<\/p><div>De Vries, E. L.E.: \u201cWhen More Likes is Not Better: The Consequences of High and Low Likes-to-Followers Ratios for Perceived Account Credibility and Social Media Marketing Effectiveness\u201d,\u00a0Marketing Letters, 30 (3-4), 275-291.\u00a0<\/div><div>\u00a0<\/div><div>De Vries, E. L.E. &amp; Fennis, B.M.: \u201c<a href=\"https:\/\/www.researchgate.net\/publication\/335436988_Go_local_or_go_global_how_local_brands_promote_buying_impulsivity\" target=\"_blank\" rel=\"noopener\">Go Local or Go Global: How Local Brands Promote Buying Impulsivity<\/a>\u201d,\u00a0International Marketing Review,\u00a027 (1), 1-28.<\/div><div><br \/>De Vries, E. L.E. &amp; Duque, L.: \u201c<a href=\"https:\/\/www.researchgate.net\/publication\/327166104_Small_but_Sincere_How_Firm_Size_and_Gratitude_Determine_the_Effectiveness_of_Cause_Marketing_Campaigns\" target=\"_blank\" rel=\"noopener\">Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns<\/a>\u201d,\u00a0Journal of Retailing\u00a0vol. 94 (4), 2018, 352-363.<\/div><div><br \/>De Vries, E. L.E., Fennis, B.M., Bijmolt, T.H., Ter Horst, G.J. &amp; Marsman, J.C.: \u00ab<a href=\"https:\/\/www.researchgate.net\/publication\/321748264_Friends_With_Benefits_Behavioral_and_fMRI_Studies_on_the_Effect_of_Friendship_Reminders_on_Self-Control_for_Compulsive_and_Non-compulsive_Buyers_Forthcoming_in_International_Journal_of_Research_in_Mar\" target=\"_blank\" rel=\"noopener\">Friends with Benefits: Behavioral and fMRI Studies on the Effect of Friendship Reminders on Self-Control for Compulsive and Non-Compulsive Buyers<\/a>\u00ab,\u00a0International Journal of Research in Marketing\u00a0vol.\u00a035 (2), 2018, 336-358.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9eeb1 uael-faq-box-layout-yes align-at-left elementor-widget elementor-widget-uael-faq\" data-id=\"4c9eeb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id='uael-faq-wrapper-803' class=\"uael-faq-wrapper\">\n\t\t\t\t<div class=\"uael-faq-container uael-faq-layout-accordion\" data-layout=\"accordion\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-9984785\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-9984785 uael-question-span\" tabindex=\"0\" id=\"uael-faq-1-6a6127d27b606\">Bio<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><div>Eline De Vries es Profesora Titular de Marketing en el Departamento de Econom\u00eda de la Empresa de la Universidad Carlos III de Madrid. Eline recibi\u00f3 su PhD en Econ\u00f3micas y Empresariales, con especialidad en comportamiento del consumidor y neurociencia del consumo de la Universidad de Groningen, Holanda. Prof. de Vries tambi\u00e9n cuenta con un MSc. in Research Based Marketing, as\u00ed como un MSc. in Social Psychology (Cum Laude).<\/div><div>\u00a0<\/div><div>Eline ha publicado su investigaci\u00f3n en las principales revistas de Marketing y Psicolog\u00eda, y ha presentado su investigaci\u00f3n en las m\u00e1s importantes\u00a0 conferencias internacionales. Su trabajo ha aparecido en diversos medios, como CNN, The Guardian y NRC.<\/div><div>\u00a0<\/div><div>Sus intereses de investigaci\u00f3n incluyen el comportamiento del consumidor y el autocontrol, la neurociencia del consumidor (fMRI), el marketing de causa, la marca global\/local y el marketing en redes sociales.<\/div><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-a14a01d\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-a14a01d uael-question-span\" tabindex=\"0\" id=\"uael-faq-2-6a6127d27b712\">Publicaciones<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>De Vries, Eline L.E., and Sahar Karimi (2025), \"The Diverse Impact of Self-quantification: How Narcissism Prevents Self-Indulgence\",\u00a0International Journal of Research in Marketing,\u00a0https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167811625000321?via%3Dihub<\/p><p>Lee, Crystal Hung Jung, Eline L.E. De Vries, and Rahil Hosseini (equal authorship; 2025), \"Balancing Generosity with Profitability: The Role of Relative Market Price and Value Perceptions in Crypto Philanthropy\",\u00a0\u00a0International Journal of Research in Marketing, https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167811625000072?via%3Dihub<\/p><p>Zhang, Sha (Sandy), Eline L.E De Vries, and Aihui Ding (2023), \u201cThe Mere Possession Effect of\u00a0Shareable Digital Coupons: The Mediating Role of Anticipated\u00a0Self-Enhancement\u201d,\u00a0Journal of Consumer Behaviour, 22 (1), 122-134.<\/p><p>De Vries, Eline L.E., and Crystal Hung Jung Lee (equal authorship; 2022), \u201cFriend-Shield\u00a0Protection From the Crowd: How Friendship Makes Us Feel Invulnerable to COVID-19\u201d,\u00a0Journal of Experimental Psychology: Applied, https:\/\/psycnet.apa.org\/fulltext\/2022-47468-001.pdf<\/p><p>Lee, Hyunjung Crystal and Eline de Vries (2021), \u201cFor or Against the Strikes: Respecting consumers' needs and gaining their hearts,\u201d\u00a0Advances in Consumer Research, 49.<\/p><p>De Vries, Eline L.E. and Sha (Sandy) Zhang (2020), \u201cThe Effectiveness of Random\u00a0Discounts for Migrating Customers to the Mobile Channel\u201d,\u00a0Journal of Business Research, 110, 272-281.\u00a0<\/p><div>De Vries, E. L.E.: \u201cWhen More Likes is Not Better: The Consequences of High and Low Likes-to-Followers Ratios for Perceived Account Credibility and Social Media Marketing Effectiveness\u201d,\u00a0Marketing Letters, 30 (3-4), 275-291.\u00a0<\/div><div>\u00a0<\/div><p>De Vries, E. L.E. &amp; Fennis, B.M.: \u201c<a href=\"https:\/\/www.researchgate.net\/publication\/335436988_Go_local_or_go_global_how_local_brands_promote_buying_impulsivity\" target=\"_blank\" rel=\"noopener\">Go Local or Go Global: How Local Brands Promote Buying Impulsivity<\/a>\u201d,\u00a0International Marketing Review,\u00a027 (1), 1-28.<\/p><p>De Vries, E. L.E. &amp; Duque, L.: \u201c<a href=\"https:\/\/www.researchgate.net\/publication\/327166104_Small_but_Sincere_How_Firm_Size_and_Gratitude_Determine_the_Effectiveness_of_Cause_Marketing_Campaigns\" target=\"_blank\" rel=\"noopener\">Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns<\/a>\u201d,\u00a0Journal of Retailing\u00a0vol. 94 (4), 2018, 352-363.<\/p><p>De Vries, E. L.E., Fennis, B.M., Bijmolt, T.H., Ter Horst, G.J. &amp; Marsman, J.C.: \"<a href=\"https:\/\/www.researchgate.net\/publication\/321748264_Friends_With_Benefits_Behavioral_and_fMRI_Studies_on_the_Effect_of_Friendship_Reminders_on_Self-Control_for_Compulsive_and_Non-compulsive_Buyers_Forthcoming_in_International_Journal_of_Research_in_Mar\" target=\"_blank\" rel=\"noopener\">Friends with Benefits: Behavioral and fMRI Studies on the Effect of Friendship Reminders on Self-Control for Compulsive and Non-Compulsive Buyers<\/a>\",\u00a0International Journal of Research in Marketing,\u00a0vol.\u00a035 (2), 2018, 336-358.<\/p><p>De Vries, E. L.E.:\u00a0Consumed with Consumption: The Impact of Friendship on Consumer Self-control, Thesis in Economics and Business, 2013, The Netherlands: University of Groningen, ISBN: 978-90-367-6339-4.\u00a0<\/p><p>De Vries, E. L.E., Trampe, D. &amp; Fennis, B.M. (2012), \"Friends Show the Forest Beyond the Trees: Friendship Enhances Consumer Self-Control by Facilitating Global Processing\", in\u00a0Gurhan-Canli, Z., Otnes, C. and Rui Zhu, J. (Eds.)\u00a0Advances in Consumer Research, vol. 40, Duluth, MN : Association for Consumer Research.<\/p><p>De Vries, E. L.E., Trampe, D. &amp; Fennis, B.M. (2011),\u00a0\"With a Little Help From My Friends: Friends Reduce Excessive Consumption By Promoting Self-Control\", in\u00a0Rohini Ahluwalia, R., Chartrand, T.L. &amp; Ratner, R. K. (Eds.)\u00a0Advances in Consumer Research, vol.\u00a039, Duluth, MN : Association for Consumer Research, 719-720.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb0982b e-flex e-con-boxed e-con e-parent\" data-id=\"cb0982b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b625fea elementor-hidden-desktop elementor-hidden-tablet e-con-full e-flex e-con e-child\" data-id=\"b625fea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd4d16 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