{"id":7880,"date":"2019-03-26T00:00:00","date_gmt":"2019-03-26T00:00:00","guid":{"rendered":"https:\/\/business.uc3m.es\/\/news\/184\/"},"modified":"2025-11-17T16:05:35","modified_gmt":"2025-11-17T16:05:35","slug":"184","status":"publish","type":"news","link":"https:\/\/business.uc3m.es\/es\/news\/184\/","title":{"rendered":"Prof. Nora Lado en TVE (24h) reflexiona sobre Marketing pol\u00edtico en redes sociales"},"content":{"rendered":"<p>Nora Lado, catedr\u00e1tica de la Universidad Carlos III de Madrid, concede una entrevista en Televisi\u00f3n Espa\u00f1ola, canal 24 horas, como experta en Marketing digital.\u00a0<\/p>\n<p>Una entrevista que nos acerca a la realidad actual y pol\u00edtica. Analiza c\u00f3mo se captan y afianzan votantes procedentes de diferentes estratos en las redes sociales. A trav\u00e9s de la monitorizaci\u00f3n de las actividades particulares se extrae informaci\u00f3n personal utilizada para generar inter\u00e9s y controversia, mediante la b\u00fasqueda de emociones como movimiento de masas.<\/p>\n<p>En definitiva una entrevista que abre las puertas a la visualizaci\u00f3n del impacto digital en momentos clave como las pr\u00f3ximas elecciones nacionales.<\/p>\n<p><\/p>\n<p>Puedes ver la entrevista al completo en el siguiente enlace (27\u00b4-35\u00b4):\u00a0<\/p>\n<p><a href=\"http:\/\/rtve.es\/v\/5089702?t=27m06s\" target=\"_blank\" rel=\"noopener\">http:\/\/rtve.es<\/a><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\"><o:p><\/o:p><\/span><\/p>\n<p><\/p>\n<p class=\"MsoNormal\"><span class=\"MsoHyperlink\"><span lang=\"EN-US\"><br \/><\/span><\/span><span lang=\"EN-US\"><o:p><\/o:p><\/span><\/p>\n<p><\/p>\n<p><\/p>\n","protected":false},"featured_media":1494,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-7880","news","type-news","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/business.uc3m.es\/es\/wp-json\/wp\/v2\/news\/7880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.uc3m.es\/es\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/business.uc3m.es\/es\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.uc3m.es\/es\/wp-json\/wp\/v2\/media\/1494"}],"wp:attachment":[{"href":"https:\/\/business.uc3m.es\/es\/wp-json\/wp\/v2\/media?parent=7880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}