{"id":8401,"date":"2015-09-14T00:00:00","date_gmt":"2015-09-14T00:00:00","guid":{"rendered":"https:\/\/business.uc3m.es\/\/17\/"},"modified":"2015-09-14T00:00:00","modified_gmt":"2015-09-14T00:00:00","slug":"17","status":"publish","type":"post","link":"https:\/\/business.uc3m.es\/es\/17\/","title":{"rendered":"How to engage with multiple stakeholders with conflicting agendas in social media?, by Itiziar Caste"},"content":{"rendered":"<p>I\u2019m happy to announce the publication online of our new article on The Journal of Management Studies \u201cStrategies of Legitimacy through Social Media: The Networked Strategy\u201d together with my co-authors Michael Etter and Finn A. Nielsen.<br \/><a href=\"http:\/\/bit.ly\/JMS-Legitimacy\" target=\"_blank\" rel=\"noopener\">Our paper is free for download <\/a><\/p>\n<p>In the paper we explore the question of how to engage with multiple stakeholders with conflicting agendas in social media.<\/p>\n<p>After analyzing social media engagements of a health corporation for over one year, we argue engagement in social media works only when corporations understand that agendas cannot be strictly controlled but should be monitored through networks and rules of engagement. We advocate for the decentralization of social media management and the open participation of employees in the engagements online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m happy to announce the publication online of our new article on The Journal of Management Studies \u201cStrategies of Legitimacy through Social Media: The Networked Strategy\u201d together with my co-authors Michael Etter and Finn A. Nielsen.Our paper is free for download In the paper we explore the question of how to engage with multiple stakeholders [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[34],"tags":[],"class_list":["post-8401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"_links":{"self":[{"href":"https:\/\/business.uc3m.es\/es\/wp-json\/wp\/v2\/posts\/8401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.uc3m.es\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business.uc3m.es\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business.uc3m.es\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/business.uc3m.es\/es\/wp-json\/wp\/v2\/comments?post=8401"}],"version-history":[{"count":0,"href":"https:\/\/business.uc3m.es\/es\/wp-json\/wp\/v2\/posts\/8401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.uc3m.es\/es\/wp-json\/wp\/v2\/media\/8402"}],"wp:attachment":[{"href":"https:\/\/business.uc3m.es\/es\/wp-json\/wp\/v2\/media?parent=8401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/business.uc3m.es\/es\/wp-json\/wp\/v2\/categories?post=8401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/business.uc3m.es\/es\/wp-json\/wp\/v2\/tags?post=8401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}