Hormigas en la Nube, autor en Department of Business Administration - Universidad Carlos III de Madrid

How to Mobilize People Using Social Media without Falling into Slacktivism?

Recognize the opportunity, define a clear message, and evoke emotion. According to research from the Universidad Carlos III de Madrid (UC3M) and the INGENIO Institute, a joint center of the Universidad Politécnica de Valencia and the CSIC, these are the three keys to success in environmental campaigns on social networks. The research has also received

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The Strategic Behavior of Firms with Debt, by Jerôme Reboul and Anna Toldrà-Simats

Finance / By Hormigas en la Nube

Firms choose their debt-to-equity (i.e., leverage) ratios to balance the benefit of borrowing against its cost; namely, to balance the tax advantages against the greater likelihood of financial distress. The degree of competition in product markets affects the relative importance of these costs and benefits, and therefore firms modify their capital structures depending on whether

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How to Engage with Multiple Stakeholders with Conflicting Agendas in Social Media?, by Itiziar Caste

Management / By Hormigas en la Nube

I am happy to announce the online publication of our new article in The Journal of Management Studies, “Strategies of Legitimacy through Social Media: The Networked Strategy,” together with my co-authors Michael Etter and Finn A. Nielsen.Our paper is available for free download. In this paper, we explore the question of how to engage with

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Business Administration and Management and Finance and Accounting at UC3M, the Best in Spain According to El Mundo

General / By Hormigas en la Nube

Universidad Carlos III is once again positioned among the best universities in Spain in the new edition of the Ranking of 50 most demanded degrees, from the El Mundo newspaper. Of this ranking of 50 degrees, UC3M is in the top 5 positions of 11 degrees. This edition also qualifies Universidad Carlos III de Madrid

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Investment, Duration, and Exit Strategies for Corporate and Independent Venture Capital-Backed Startups

Accounting / By Hormigas en la Nube

Entrepreneurs and venture capitalists make investment decisions and choose the length of their involvement in a start-up to maximize the chances of success and the value of their ventures. Among other effects, these crucial decisions (investment amount, duration and exit routes, IPO or acquisition) in the lives of start-ups can be influenced by the type

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Santander Chair of Excellence – Professor Verlin B. Hinsz.

Profiles / By Hormigas en la Nube

This semester we have the pleasure of having Professor Verlin B. Hinsz, professor at North Dakota State University (NDSU), in Fargo, North Dakota (USA). Professor Hinsz has an extensive career of more than 30 years holding various academic and executive positions at said institution. His research and teaching focus primarily on the study of social

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Differences in the Participation of Companies in Public Aid for R

Management / By Hormigas en la Nube

The behavior of Spanish manufacturing companies is very different when faced with public aid to stimulate R Tax incentives appear to be a good instrument for companies with few financial restrictions and whose projects have high appropriability, although they cease to stimulate projects that could be financed. These incentives are also effective for companies with

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Are Short-Selling Bans Effective?

Management / By Hormigas en la Nube

Are short-selling bans effective in financial markets? Are the results different if action is taken only in one sector instead of on all companies? The article “A study on short-selling constraints: total ban versus partial ban” by professors David Moreno and Rosa Rodríguez, from the Department of Business Economics of UC3M, and Esther Cáceres, a

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When Too much is Too much: the Case of Television Series

Finance / By Hormigas en la Nube

Saturation in a market segment occurs when a large number of products with very similar characteristics are offered. In a context of saturation, consumer interest in products decreases, reducing the effective demand for the segment and often leading to its disappearance. Therefore, the launch of new products in such a context has a high probability

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Welcome

Accounting / By Hormigas en la Nube

It is our pleasure to introduce you to the Business UC3M blog (BUB), which is the joint blog of the Department of Business Economics and the INDEM Institute for Business Development of the Carlos III University of Madrid (UC3M). The Business UC3M blog was created with two objectives. First, this blog aims to disseminate the

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