Alicia Barroso
Associate Professor of Marketing
Education
PhD in Economics, CEMFI and UNED, Spain, 2009
Visiting: Harvard University, USA, 2008
MSc in Economics and Finance, CEMFI, Spain, 2004
BA in Economics, Universidad Complutense de Madrid, Spain, 2001
Research Interests
Product strategies and performance. Diversification. Strategies in contexts characterized by product proliferation.
Selected publications
Barroso, A., Giarratana, M.S. & Pasquini, M.: “Product portfolio performance in new foreign markets: The EU trademark dual system”, Research Policy vol. 48 (1), 2019, 11–2.
Barroso, A., Giarratana, M., Reis, S. & Sorenson, O.: “Crowding, Satiation and Saturation: The Days of Television Series’ Lives“, Strategic Management Journal vol. 37 (3), 2016, 565–585.
Barroso, A. & Giarratana, M.: “Product Proliferation Strategies and Firm Performance; the Moderating Role of Product Space Complexity”, Strategic Management Journal vol. 34 (12), 2013, 1435–1452.
Barroso, A. & Llobet, G.: “Advertising and Consumer Awareness of New Differentiated Products”, Journal of Marketing Research vol. 49 (6), 2012, 773-792.
Alicia Barroso is a Full Professor in the Department of Business Economics and Co-Director of the Master's in Marketing program at the Universidad Carlos III de Madrid.
She holds a PhD in Economics from the Center for Monetary and Financial Studies (CEMFI) and the National University of Distance Education (UNED), a master's degree in Economics and Finance from CEMFI, and a bachelor's degree in Economics with a specialization in quantitative economics from the Complutense University of Madrid. Alicia has conducted research stays at Harvard University, Duke University, and Bocconi University.
Her areas of interest are product strategies (diversification) in contexts characterized by product proliferation.
Barroso, A., Giarratana, M.S. & Pasquini, M.: "Product portfolio performance in new foreign markets: The EU trademark dual system", Research Policy vol. 48 (1), 2019, 11–2.
Barroso, A., Giarratana, M., Reis, S. & Sorenson, O.: "Crowding, Satiation and Saturation: The Days of Television Series' Lives", Strategic Management Journal vol. 37 (3), 2016, 565–585.
Barroso, A. & Giarratana, M.: "Product Proliferation Strategies and Firm Performance; the Moderating Role of Product Space Complexity", Strategic Management Journal vol. 34 (12), 2013, 1435–1452.
Barroso, A., Barcos, L., Surroca, J. & Tribó, J.A.: "Corporate Social Responsibility and Inventory Policy", International Journal of Production Economic vol. 143 (2), 2013, 580-588
Barroso, A. & Llobet, G.: "Advertising and Consumer Awareness of New Differentiated Products", Journal of Marketing Research vol. 49 (6), 2012, 773-792.
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