Eline L.E. De Vries
Associate Professor of Marketing
Selected publications
De Vries, Eline L.E., and Sahar Karimi (2025), “The Diverse Impact of Self-quantification: How Narcissism Prevents Self-Indulgence”, International Journal of Research in Marketing,
https://www.sciencedirect.com/science/article/pii/S0167811625000321?via%3Dihub
Lee, Crystal Hung Jung, Eline L.E. De Vries, and Rahil Hosseini (equal authorship; 2025), “Balancing Generosity with Profitability: The Role of Relative Market Price and Value Perceptions in Crypto Philanthropy”, International Journal of Research in Marketing, https://www.sciencedirect.com/science/article/pii/S0167811625000072?via%3Dihub
De Vries, Eline L.E., and Crystal Hung Jung Lee (equal authorship; 2022), “Friend-Shield Protection From the Crowd: How Friendship Makes Us Feel Invulnerable to COVID-19”, Journal of Experimental Psychology: Applied, https://psycnet.apa.org/fulltext/2022-47468-001.pdf
Press release from the American Psychological Association: https://www.apa.org/news/press/releases/2022/04/believe-friends-protect-covid-19
Featured on CNN: https://edition.cnn.com/2022/04/07/health/friends-infect-friends-covid-wellness/index.html
Featured in The Guardian: https://www.theguardian.com/world/2022/apr/07/people-have-false-sense-of-security-about-covid-risks-among-friends-study
De Vries, Eline L.E. and Sha (Sandy) Zhang (2020), “The Effectiveness of Random Discounts for Migrating Customers to the Mobile Channel”, Journal of Business Research, 110, 272-281.
De Vries, E. L.E.: “When More Likes is Not Better: The Consequences of High and Low Likes-to-Followers Ratios for Perceived Account Credibility and Social Media Marketing Effectiveness”, Marketing Letters, 30 (3-4), 275-291. De Vries, E. L.E. & Fennis, B.M.: “Go Local or Go Global: How Local Brands Promote Buying Impulsivity”, International Marketing Review, 27 (1), 1-28.
De Vries, E. L.E. & Duque, L.: “Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns”, Journal of Retailing vol. 94 (4), 2018, 352-363.
De Vries, E. L.E., Fennis, B.M., Bijmolt, T.H., Ter Horst, G.J. & Marsman, J.C.: “Friends with Benefits: Behavioral and fMRI Studies on the Effect of Friendship Reminders on Self-Control for Compulsive and Non-Compulsive Buyers“, International Journal of Research in Marketing vol. 35 (2), 2018, 336-358.
Eline De Vries is a Senior Lecturer in Marketing at the Department of Business Administration at Universidad Carlos III de Madrid. Eline received her PhD in Economics and Business, specializing in consumer behavior and consumer neuroscience from the University of Groningen, The Netherlands. Prof. de Vries also holds an MSc. in Research Based Marketing, as well as an MSc. in Social Psychology (Cum Laude). Eline has published her research in leading Marketing and Psychology journals, and has presented her research at major international conferences. Her work has appeared in various media outlets, including CNN, The Guardian and NRC. Her research interests include consumer behavior and self-control, consumer neuroscience (fMRI), cause marketing, global/local branding, and social media marketing.
De Vries, Eline L.E., and Sahar Karimi (2025), "The Diverse Impact of Self-quantification: How Narcissism Prevents Self-Indulgence", International Journal of Research in Marketing, https://www.sciencedirect.com/science/article/pii/S0167811625000321?via%3Dihub
Lee, Crystal Hung Jung, Eline L.E. De Vries, and Rahil Hosseini (equal authorship; 2025), "Balancing Generosity with Profitability: The Role of Relative Market Price and Value Perceptions in Crypto Philanthropy", International Journal of Research in Marketing, https://www.sciencedirect.com/science/article/pii/S0167811625000072?via%3Dihub
Zhang, Sha (Sandy), Eline L.E De Vries, and Aihui Ding (2023), “The Mere Possession Effect of Shareable Digital Coupons: The Mediating Role of Anticipated Self-Enhancement”, Journal of Consumer Behaviour, 22 (1), 122-134.
De Vries, Eline L.E., and Crystal Hung Jung Lee (equal authorship; 2022), “Friend-Shield Protection From the Crowd: How Friendship Makes Us Feel Invulnerable to COVID-19”, Journal of Experimental Psychology: Applied, https://psycnet.apa.org/fulltext/2022-47468-001.pdf
Lee, Hyunjung Crystal and Eline de Vries (2021), “For or Against the Strikes: Respecting consumers' needs and gaining their hearts,” Advances in Consumer Research, 49.
De Vries, Eline L.E. and Sha (Sandy) Zhang (2020), “The Effectiveness of Random Discounts for Migrating Customers to the Mobile Channel”, Journal of Business Research, 110, 272-281.
De Vries, E. L.E.: “When More Likes is Not Better: The Consequences of High and Low Likes-to-Followers Ratios for Perceived Account Credibility and Social Media Marketing Effectiveness”, Marketing Letters, 30 (3-4), 275-291.
De Vries, E. L.E. & Fennis, B.M.: “Go Local or Go Global: How Local Brands Promote Buying Impulsivity”, International Marketing Review, 27 (1), 1-28.
De Vries, E. L.E. & Duque, L.: “Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns”, Journal of Retailing vol. 94 (4), 2018, 352-363.
De Vries, E. L.E., Fennis, B.M., Bijmolt, T.H., Ter Horst, G.J. & Marsman, J.C.: "Friends with Benefits: Behavioral and fMRI Studies on the Effect of Friendship Reminders on Self-Control for Compulsive and Non-Compulsive Buyers", International Journal of Research in Marketing, vol. 35 (2), 2018, 336-358.
De Vries, E. L.E.: Consumed with Consumption: The Impact of Friendship on Consumer Self-control, Thesis in Economics and Business, 2013, The Netherlands: University of Groningen, ISBN: 978-90-367-6339-4.
De Vries, E. L.E., Trampe, D. & Fennis, B.M. (2012), "Friends Show the Forest Beyond the Trees: Friendship Enhances Consumer Self-Control by Facilitating Global Processing", in Gurhan-Canli, Z., Otnes, C. and Rui Zhu, J. (Eds.) Advances in Consumer Research, vol. 40, Duluth, MN : Association for Consumer Research.
De Vries, E. L.E., Trampe, D. & Fennis, B.M. (2011), "With a Little Help From My Friends: Friends Reduce Excessive Consumption By Promoting Self-Control", in Rohini Ahluwalia, R., Chartrand, T.L. & Ratner, R. K. (Eds.) Advances in Consumer Research, vol. 39, Duluth, MN : Association for Consumer Research, 719-720.
- Address / Office: C/ Madrid, 126 - 28903 Getafe (Madrid) Spain / 7.0.55
BUSINESS UC3M
@UC3M_BUSINESS