Jaime Rivera

Before joining this university, Jaime Rivera Camino worked as a Researcher in the Marketing-IAG Unit of the Université Catholique de Louvain (Belgium). His comprehensive vision of the company has led him to acquire a multidisciplinary postgraduate education, which has resulted in two MBAs(1) and two doctorates. His first MBA was obtained at ESAN(2) (Lima-Peru) and the second, at the Université Catholique de Louvain (with honors of Grande Distinction). At this University, with a special grant from the Rector, he obtained his doctorate in Applied Economic Sciences(3) (specializing in Marketing) under the direction of Prof. Jean-Jacques Lambin(4). At the Universidad de Comillas (Madrid) he obtained his doctorate in Psychology(5), under the direction of Dr. d'État Rolando Arellano Cueva, from the Universidad de Laval-Quebec (Canada).

He began his academic and professional career as an Advisor in Educational Technology and Specialist in Trainer Training, for the National University of Piura (Peru). At that time he also worked as a business consultant in the area of Marketing and Sales, an experience that was later complemented by that of senior consultant(6) at SEI (Servicios Ejecutivos Internacionales). As a professor in marketing and organization, he began at ESAN. Here he acted as a professor in the MBA, PADE-Marketing and Executive Specialization programs. In addition to having served as coordinator of the Advanced Program in Marketing, he has also been a professor of the courses: Strategic Marketing Planning, International Negotiations, Sales Management, Organizational Behavior and Consumer Behavior.

During the last years, he has combined his research work with the organization and management of bilateral cooperation projects between the EU and Latin America. Due to his comprehensive training, he participated as an EU expert in Marketing and Organizational Design for the design of programs in training of trainers and the creation of Business Schools, in Paraguay, Uruguay, Ecuador and Peru.

He has combined this teaching experience with consulting and training work for executives of different multinational companies (Rank-XEROX-Belgium, IBM-New York, Carvajal de las Américas, Cervecería Paraguaya, Nacional-Panasonic); as well as visiting professor of ESAN in Lima and EDAN in Paraguay, UCUDAL in Uruguay, CEFE in Ecuador, Tecnológico de Monterrey in Mexico and Arizona State University in USA(7). He has also developed research(8) in various industrial sectors and in various marketing applications such as: population policies, market entry strategies, competitiveness assessment and marketing plan design.

Author of 4 marketing books(9) he has 27 publications in journals such as Eco-Management and Auditing, European Journal of Marketing, Gestión 2000, Geneva Papers Risk and Insurance, International Journal of Management, Revista Europea de Dirección y Economía de la Empresa, Investigaciones Europeas de Dirección y Economía de la Empresa, ESIC-Market.

Currently his research and teaching work(10) is focused on the ADI cycle of business competitiveness: auditing, design and implementation of competitive market strategies(11), as well as the use of information technologies for the development of virtual communities of university and postgraduate training(12).

He is a professor in the doctoral program of the University of Salamanca and an evaluating member of DEA works of the Complutense University of Madrid; member of the Editorial Board of ESIC-Market(13) and General Coordinator of the Education for Management program (Real Colegio U. Complutense/Harvard University-USA).

(1) Major: Marketing and Sales; Minor: Administration.

(2) ESAN, the Graduate School of Business Administration, of Lima, Peru, is the first academic institution of postgraduate studies in administration created in the Spanish-speaking world. It was established on July 25, 1963 Graduate School of Business of Stanford University, California.

(3) Approved as a Doctorate in Economics

(4) Thesis topic: Market Orientation: an effective competitive strategy.

(5) Thesis topic: Strategic decision-making in organizations.

(6) Design of training programs in Marketing and Sales, HR hiring policies, evaluation and categorization systems of positions. Remuneration structures. Evaluation and training of salespeople.

(7) He has also designed and directed training programs for Executives, Professors in Marketing and Consultants in SMEs, with coverage in the following countries: Belgium, Argentina, Mexico, Peru, Venezuela, Colombia, Ecuador, Paraguay, Uruguay.

(8) With the Université Catholique Louvain (Belgium) he participated in market research for the People's Republic of China, the Portuguese Embassy in Brussels, the Government of Iran, IBM-Colombia, and the Europe-Chile Foundation. He has also collaborated in studies for the World Health Organization (Peru-USA), the LUNA-HORIZON Community Program (Spain-EU) and the Eurobarometer project (network of 11 European universities).

(9) Market Orientation, Sales Promotion, Consumer Behavior, Marketing and Subliminal Advertising

(10) Since joining the Universidad Carlos III, he has been director and professor in various specialization courses:

-E-commerce and direct marketing

-The computer management of marketing

-E-commerce and direct marketing

-Specialization course in sales

-Integrated Management of Service Companies

-Marketing and Market Research for SMEs

-Specialist in Tourism Marketing

-Rural and cultural tourism

-Management of Advertising and Commercial Promotions”.

(11) Market Orientation, Relational Marketing, Ecological and Social Marketing.

(12) Professor in postgraduate programs at the Universidad Carlos III, Universidad Complutense de Madrid, Universidad de Alcalá de Henares, ESIC, EAP

(13) He has also been a reviewer of Psychology & Marketing; Gestión 2000; Revista Española de Investigación de Marketing-ESIC; Journal of Marketing Relationship, ESIC-Market.

Rivera, J., Lado, N. & Maydey, M.: "Measuring Market Orientation in Several Populations: A Structural Equations Model", European Journal of Marketing 32 (1), February 1998, 23-39.

Rivera, J. & Lado, N.: "Are there different forms of market orientation? A comparative analysis of Spain and Belgium", International Journal of Management vol. 15, 1998, 454-462

Rivera, J.: "Analysis and expansion of Market Orientation: an empirical validation in Spanish companies", ESIC- Market vol. 100, 43-69, 1998