“The Limits of Reflected Glory: The Beneficial and Harmful Effects of Product Name Similarity in the U.S. Network TV Program Industry, 1944-2003”
published in Management Science
By Eduardo Melero, George Chondrakis, y Mari Sako, forthcoming in Strategic Management Journal
By Gemma Berenguer, William B. Haskell, and Lei Li, forthcoming in Management Science
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