“The Limits of Reflected Glory: The Beneficial and Harmful Effects of Product Name Similarity in the U.S. Network TV Program Industry, 1944-2003”
Prof. Ayfer Ali, published in Organization Science.
Her article “Measuring exaptation and its impact on innovation, search and problem-solving” is coauthored by P. Andriani and M. Mastrogiorgio.
January 20, 2017