by Rico, R., Antino, M., Gibson, C., Simkins, S., & Uidewilligen, S. forthcoming in Organization Science.
By Neus Palomeras and David Wehrheim, forthcoming in Strategic Management Journal
Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a Stochast
By Vladimir Melnyk, François A. Carrillat, y Valentyna Melnyk, forthcoming in Journal of Marketing
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