Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a Stochast

Stakeholder Pressure on MNEs and the Transfer of Socially Irresponsible Practices to Subsidiaries

“Can retail sales volatility be curbed through marketing actions”

Her article “Measuring exaptation and its impact on innovation, search and problem-solving” is coauthored by P. Andriani and M. Mastrogiorgio.