Walking a slippery line: investments in social values and product longevity
By Vladimir Melnyk, François A. Carrillat, y Valentyna Melnyk, forthcoming in Journal of Marketing
Product Proliferation Strategies and Firm Performance: The Moderating Role of Product Space Complexity
Martinez‐Miera, D., & Repullo, R. (2017). Search for yield. Econometrica, 85(2), 351-378.
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