Lola C. Duque
Educación
Doctora en Estudios Empresariales, Cum Laude. Universidad de Barcelona, Barcelona, España, Septiembre 2005.
Máster en Economía y Empresa. Universidad Pompeu Fabra, Barcelona, España, 2000.
Grado en Administración y Dirección de Empresas. Universidad Nacional de Colombia, Manizales, Colombia, 1998.
Intereses de investigación
Marketing de servicios, bienestar del consumidor, innovación percibida
Publicaciones seleccionadas
De Vries, E. L.E. & Duque, L.C.: «Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns«, Journal of Retailing vol. 94 (4), 2018, 352-363.
Singh, S. & Duque, L.C.: «Moderating Role of Stress in Evaluating Negative Services: Encounters with the Police«, Journal of Service Research vol. 15 (2), 2012, 231-241.
Duque L.C. & Santamaría, L.: «Innovation by Different Means: Exploring Perceived Firm-Innovativeness Archetypes», Journal of Service Management, 2026 (forthcoming).
Singh, S. & Duque, L.C.: «Familiarity and format: cause-related marketing promotions in international market», International Marketing Review vol. 37 (5), 2020, 901-921.
Duque, L.C. & Riera-Prunera, M.C.: «New insights on satisfaction prototypes for segmentation: Focus on customer experience», Journal of Vacation Marketing vol. 28 (4), 2022, 486-509.
Lola es Profesora Titular en el Departamento de Economía de la Empresa de la Universidad Carlos III de Madrid. Es licenciada en Administración y Dirección de Empresas (Universidad Nacional de Colombia), tiene un Máster en Economía y Empresa (Universidad Pompeu Fabra), y es doctora en Estudios Empresariales por la Universidad de Barcelona. Ha realizado estancias de investigación en la Norwegian Business School BI, San Diego State University SDSU y la Vienna University of Economics and Business Administration WU.
Sus principales áreas de investigación son el marketing de servicios y el bienestar del consumidor. Actualmente, Lola imparte diversas asignaturas del área de Marketing en programas de grado y posgrado, y es una de las personas encargadas del Índice Español de Innovación.
Duque L.C. & Santamaría, L.: "Innovation by Different Means: Exploring Perceived Firm-Innovativeness Archetypes", Journal of Service Management, 2026 (forthcoming).
Kunz, W.H., Duque, L.C., Santamaria, L., Søndergaard, H.A. & Kristensson, P.: "Being Innovative as a Company in an Aging Society", Journal of Service Management, 2025 (ahead-of-print).
Duque, L.C. & Statuto, L.A.: "Social innovation and its role within business". In Exploring Commercial, Social, and Digital Innovations from the Customer’s Perspective, Kurtmollaiev, S., Lervik-Olsen, L., and Andreassen, T. W. (eds.). London, UK: Routledge, 2026, 131-137.
Duque L.C. & Santamaría, L.: "The role of perceived authenticity of social communications in social innovation ratings". In Exploring Commercial, Social, and Digital Innovations from the Customer’s Perspective, Kurtmollaiev, S., Lervik-Olsen, L., and Andreassen, T. W. (eds.). London, UK: Routledge, 2026, 138-152.
Santamaría, L., Martínez-Ros, E., & Duque, L.C.: "Building a corporate culture committed to society: A case study". In Exploring Commercial, Social, and Digital Innovations from the Customer’s Perspective, Kurtmollaiev, S., Lervik-Olsen, L., and Andreassen, T. W. (eds.). London, UK: Routledge, 2026, 171-187.
Duque, L.C. & Lado, N.: Marketing Trade-Offs in Periods of Low and High Munificence: A Study of Tourism Enterprises in Uruguay. In: Abreu, A., Carvalho, J.V., Liberato, P., Monroy, H.C. (eds) Advances in Tourism, Technology and Systems. ICOTTS 2023. Smart Innovation, Systems and Technologies, vol. 383, 2024, 109-121. Springer, Singapore.
Pujol-Jover, M., Duque, L.C. & Riera-Prunera, M-C. "The recruit requirements of recent graduates: Approaching the existing mismatch", Total Quality Management & Business Excellence vol. 34 (1-2), 2023, 57-70.
Duque, L.C. & Riera-Prunera, M.C.: "New insights on satisfaction prototypes for segmentation: Focus on customer experience", Journal of Vacation Marketing vol. 28 (4), 2022, 486-509.
Singh, S. & Duque, L.C.: "Familiarity and format: cause-related marketing promotions in international market", International Marketing Review vol. 37 (5), 2020, 901-921.
De Vries, E. L.E. & Duque, L.C.: "Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns", Journal of Retailing vol. 94 (4), 2018, 352-363.
Gaston-Breton, C. & Duque, L.C.: "Utilitarian and hedonic promotional appeals of 99-ending prices: The influence of decision-making style", European Journal of Marketing vol. 49 (1-2), 2015, 212-237.
Duque, L.C.: "A framework for analyzing higher education performance: Students' satisfaction, perceived learning outcomes, and dropout intentions", Total Quality Management & Business Excellence vol. 25 (1-2), 2014, 1-21.
Lado, N., Duque, L.C. & Alvarez Bassi, D.: "Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: the Case of Uruguay", Journal of Small Business Management vol. 51 (4), 2013, 602-616.
Cesaroni, F. & Duque, L.C.: "Open Innovation and Service Dominant Logic: Application of Foundational Premises to High-tech Firms", Harvard Deusto Business Research vol. 2 (1), 2013,17-34.
Duque, L.C., Duque, J.C. and Suriñach, J. (2013). "Learning Outcomes and Dropout Intentions: An Analytical Model for Spanish Universities", Educational Studies vol. 39 (3), pp. 261-284.
Singh, S. & Duque, L.C.: "Moderating Role of Stress in Evaluating Negative Services: Encounters with the Police", Journal of Service Research vol. 15 (2), 2012, 231-241.
Duque, L.C. & Lado, N.: "Cross-cultural comparisons of consumer satisfaction ratings: A perspective from Albert Hirschman's Theory", International Marketing Review vol. 27 (6), 2010, 676-693.
Duque, L.C. & Weeks, J.R.: "Towards a model and methodology for assessing student learning outcomes and satisfaction", Quality Assurance in Education vol. 18 (2), 2010, 84-105.
Duque, L.C. & Schneider, U.: "Market orientation and organizational performance in the nonprofit context: Exploring both concepts and the relationship between them", Journal of Nonprofit and Public Sector Marketing vol. 19 (2), 2008, 25-47.
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Duque, L.C. & Santamaría, L.: Índice Español de Innovación: Memoria 25. Universidad Carlos III de Madrid (UC3M), Instituto para el Desarrollo de Empresas y Mercados (INDEM), nº 4, 2026.
Duque L.C. & Santamaría, L.: Índice Español de Innovación: Memoria 24. Universidad Carlos III de Madrid, Instituto para el Desarrollo de Empresas y Mercados (INDEM), nº 3, 2025.
Duque L.C. & Santamaría, L.: Índice Español de Innovación: Memoria 23. Universidad Carlos III de Madrid, Instituto para el Desarrollo de Empresas y Mercados (INDEM), nº 2, 2024.
Duque L.C. & Santamaría, L.: Índice Español de Innovación: Memoria 22. Universidad Carlos III de Madrid, Instituto para el Desarrollo de Empresas y Mercados (INDEM), nº 1, 2023.