Lola C. Duque

Lola is a Senior Lecturer in the Department of Business Economics at the Carlos III University of Madrid. She holds a degree in Business Administration and Management (National University of Colombia), a Master's Degree in Economics and Business (Pompeu Fabra University), and a PhD in Business Studies from the University of Barcelona. She has been a visiting researcher at the Norwegian Business School BI, San Diego State University SDSU, and the Vienna University of Economics and Business Administration WU.

Her main research areas are service marketing and consumer well-being. Currently, Lola teaches several subjects in the area of Marketing in undergraduate and postgraduate programs, and is one of the people in charge of the Spanish Innovation Index.

Kunz, W.H., Duque, L.C., Santamaria, L., Søndergaard, H.A. & Kristensson, P.: "Being Innovative as a Company in an Aging Society", Journal of Service Management (forthcoming).

Duque, L.C. & Statuto, L.A.: "Social innovation and its role within business". In Exploring Commercial, Social, and Digital Innovation from the Customer Perspective, Kurtmollaiev, S., Lervik-Olsen, L., and Andreassen, T. (eds.). Routledge (forthcoming).

Duque L.C. & Santamaría, L.: "The role of perceived authenticity of social communications in social innovation ratings". In Exploring Commercial, Social, and Digital Innovation from the Customer Perspective, Kurtmollaiev, S., Lervik-Olsen, L., and Andreassen, T. (eds.). Routledge (forthcoming).

Santamaría, L., Martínez-Ros, E., & Duque, L.C.: "Building a corporate culture committed to society: A case study". In Exploring Commercial, Social, and Digital Innovation from the Customer Perspective, Kurtmollaiev, S., Lervik-Olsen, L., and Andreassen, T. (eds.). Routledge (forthcoming).

Duque, L.C. & Lado, N.: Marketing Trade-Offs in Periods of Low and High Munificence: A Study of Tourism Enterprises in Uruguay. In: Abreu, A., Carvalho, J.V., Liberato, P., Monroy, H.C. (eds) Advances in Tourism, Technology and Systems. ICOTTS 2023. Smart Innovation, Systems and Technologies, vol. 383, 2024, 109-121. Springer, Singapore.

Pujol-Jover, M., Duque, L.C. & Riera-Prunera, M-C. "The recruit requirements of recent graduates: Approaching the existing mismatch", Total Quality Management & Business Excellence vol. 34 (1-2), 2023, 57-70.

Duque, L.C. & Riera-Prunera, M.C.: "New insights on satisfaction prototypes for segmentation: Focus on customer experience", Journal of Vacation Marketing vol. 28 (4), 2022, 486-509.

Singh, S. & Duque, L.C.: "Familiarity and format: cause-related marketing promotions in international market", International Marketing Review vol. 37 (5), 2020, 901-921.

De Vries, E. L.E. & Duque, L.C.: "Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns", Journal of Retailing vol. 94 (4), 2018, 352-363.

Gaston-Breton, C. & Duque, L.C.: "Utilitarian and hedonic promotional appeals of 99-ending prices: The influence of decision-making style", European Journal of Marketing vol. 49 (1-2), 2015, 212-237.

Duque, L.C.: "A framework for analyzing higher education performance: Students' satisfaction, perceived learning outcomes, and dropout intentions", Total Quality Management & Business Excellence vol. 25 (1-2), 2014, 1-21.

Lado, N., Duque, L.C. & Alvarez Bassi, D.: "Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: the Case of Uruguay", Journal of Small Business Management vol. 51 (4), 2013, 602-616.

Cesaroni, F. & Duque, L.C.: "Open Innovation and Service Dominant Logic: Application of Foundational Premises to High-tech Firms", Harvard Deusto Business Research vol. 2 (1), 2013,17-34.

Duque, L.C., Duque, J.C. and Suriñach, J. (2013). "Learning Outcomes and Dropout Intentions: An Analytical Model for Spanish Universities", Educational Studies vol. 39 (3), pp. 261-284.

Singh, S. & Duque, L.C.: "Moderating Role of Stress in Evaluating Negative Services: Encounters with the Police", Journal of Service Research vol. 15 (2), 2012, 231-241.

Duque, L.C. & Lado, N.: "Cross-cultural comparisons of consumer satisfaction ratings: A perspective from Albert Hirschman's Theory", International Marketing Review vol. 27 (6), 2010, 676-693.

Duque, L.C. & Weeks, J.R.: "Towards a model and methodology for assessing student learning outcomes and satisfaction", Quality Assurance in Education vol. 18 (2), 2010, 84-105.

Duque, L.C. & Schneider, U.: "Market orientation and organizational performance in the nonprofit context: Exploring both concepts and the relationship between them", Journal of Nonprofit and Public Sector Marketing vol. 19 (2), 2008, 25-47.

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Duque L.C. & Santamaría, L.: Spanish Innovation Index: Report 24. Universidad Carlos III de Madrid, Institute for the Development of Companies and Markets (INDEM), nº 3, 2025.

Duque L.C. & Santamaría, L.: Spanish Innovation Index: Report 23. Universidad Carlos III de Madrid, Institute for the Development of Companies and Markets (INDEM), nº 2, 2024.

Duque L.C. & Santamaría, L.: Spanish Innovation Index: Report 22. Universidad Carlos III de Madrid, Institute for the Development of Companies and Markets (INDEM), nº 1, 2023.