New article in Organization Science of prof. Samira Dias.

January 11, 2016

“The Limits of Reflected Glory: The Beneficial and Harmful Effects of Product Name Similarity in the U.S. Network TV Program Industry, 1944-2003”

Otras publicaciones seleccionadas

By Eduardo Melero, George Chondrakis, y Mari Sako, forthcoming in Strategic Management Journal

November 11, 2021

“Can retail sales volatility be curbed through marketing actions”

May 6, 2016

by Samira Dias and Alicia Barroso

November 30, 2015