“Can retail sales volatility be curbed through marketing actions”
Managing Volunteers and Paid Workers in a Nonprofit Operation
By Gemma Berenguer, William B. Haskell, and Lei Li, forthcoming in Management Science
February 19, 2023
Prof. Esteban-Bravo and Vidal-Sanz publish in Marketing Science
May 6, 2016
Otras publicaciones seleccionadas
Product Proliferation Strategies and Firm Performance: The Moderating Role of Product Space Complexi
Product Proliferation Strategies and Firm Performance: The Moderating Role of Product Space Complexity
November 30, 2015
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis
By Vladimir Melnyk, François A. Carrillat, y Valentyna Melnyk, forthcoming in Journal of Marketing
June 18, 2021