Prof. Esteban-Bravo and Vidal-Sanz publish in Marketing Science “Can retail sales volatility be curbed through marketing actions” Leer más » May 6, 2016
New article in Organization Science of prof. Samira Dias. “The Limits of Reflected Glory: The Beneficial and Harmful Effects of Product Name Similarity in the U.S. Network TV Program Industry, 1944-2003” Leer más » January 11, 2016
Crowding, Satiation and Saturation: The Days of Television Series by Samira Dias and Alicia Barroso Leer más » November 30, 2015