PhD in Economics, CEMFI and UNED, Spain, 2009
Visiting: Harvard University, USA, 2008
MSc in Economics and Finance, CEMFI, Spain, 2004
BA in Economics, Universidad Complutense de Madrid, Spain, 2001
Product Strategies and Perfomance. Diversification. Strategies in contexts characterized by product proliferation
Barroso, A., Giarratana, M.S. & Pasquini, M.: "Product portfolio performance in new foreign markets: The EU trademark dual system", Research Policy vol. 48 (1), 2019, 11–2.
Barroso, A., Giarratana, M., Reis, S. & Sorenson, O.: "Crowding, Satiation and Saturation: The Days of Television Series' Lives", Strategic Management Journal vol. 37 (3), 2016, 565–585.
Barroso, A. & Giarratana, M.: "Product Proliferation Strategies and Firm Performance; the Moderating Role of Product Space Complexity", Strategic Management Journal vol. 34 (12), 2013, 1435–1452.
Barroso, A. & Llobet, G.: "Advertising and Consumer Awareness of New Differentiated Products", Journal of Marketing Research vol. 49 (6), 2012, 773-792.
Alicia Barroso is Associate Professor at the Department of Business Administration and Program Co-Director of Master's in Marketing at Universidad Carlos III de Madrid.
She holds a PhD in Economics from the Centro de Estudios Monetarios y Financieros (CEMFI) and Universidad Nacional de Educación a Distancia (UNED), an MSc in Economics and Finance from CEMFI and a BSc in Economics, specialized in quantitative economics, from the Universidad Complutense de Madrid. Alicia has been a visiting researcher at Harvard University, Duke University and Bocconi University.
Her areas of interest are product strategies and perfomance; Strategies in contexts characterized by product proliferation.
Barroso, A., Giarratana, M.S. & Pasquini, M.: "Product portfolio performance in new foreign markets: The EU trademark dual system", Research Policy vol. 48 (1), 2019, 11–2.
Barroso, A., Giarratana, M., Reis, S. & Sorenson, O.: "Crowding, Satiation and Saturation: The Days of Television Series' Lives", Strategic Management Journal vol. 37 (3), 2016, 565–585.
Barroso, A. & Giarratana, M.: "Product Proliferation Strategies and Firm Performance; the Moderating Role of Product Space Complexity", Strategic Management Journal vol. 34 (12), 2013, 1435–1452.
Barroso, A., Barcos, L., Surroca, J. & Tribó, J.A.: "Corporate Social Responsibility and Inventory Policy", International Journal of Production Economic vol. 143 (2), 2013, 580-588
Barroso, A. & Llobet, G.: "Advertising and Consumer Awareness of New Differentiated Products", Journal of Marketing Research vol. 49 (6), 2012, 773-792.
