UC3M Business Prof. Mercedes Esteban-Bravo and Jose M. Vidal-Sanz publish a new book on Marketing Research

February 3, 2021
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UC3M Business Prof. Mercedes Esteban-Bravo and Jose M. Vidal-Sanz publish a new book on Marketing Research

"A comprehensive and modern book on marketing research methods that covers classical approaches as well as new methods...a highly valuable resource" - Sunil Gupta, Harvard Business School, University of Harvard. Find out more and request your examination copy here http://ow.ly/4YyU50DkCDZ