At UC3M Business, we are delighted to announce that our colleague Vladimir Melnyk has been promoted to Associate Professor of Marketing. Vladimir earned his doctorate in Marketing and Consumer Behavior from Wageningen University. His research focuses on communication strategy, consumer decision-making, advertising, social influence and peer pressure, and consumer adoption of innovative products.
“Cognitive Economy and Product Categorization”
The work of our colleague Michele Piazzai, co-authored with Min Liu and Martina Montauti, has been accepted for publication in the journal Organization Science.
February 27, 2024
