At UC3M Business, we are delighted to announce that our colleague Vladimir Melnyk has been promoted to Associate Professor of Marketing. Vladimir earned his doctorate in Marketing and Consumer Behavior from Wageningen University. His research focuses on communication strategy, consumer decision-making, advertising, social influence and peer pressure, and consumer adoption of innovative products.
Luis Gómez Mejía among the top 1% of most cited researchers in Business Administration worldwide
For the tenth consecutive year, Professor Mejía tops the Clarivate ranking, a feat that only 5 researchers worldwide have achieved.
November 19, 2021
