Dances with Avatar: How Creators Can Reduce the Novelty of Their Work to Achieve More Creative Succe

“The Limits of Reflected Glory: The Beneficial and Harmful Effects of Product Name Similarity in the U.S. Network TV Program Industry, 1944-2003”

Walking a slippery line: investments in social values and product longevity

by Samira Dias and Alicia Barroso