Dances with Avatar: How Creators Can Reduce the Novelty of Their Work to Achieve More Creative Succe

By Vladimir Melnyk, François A. Carrillat, y Valentyna Melnyk, forthcoming in Journal of Marketing

By Beatriz García Osma, Stefano Cascino, Mark Clatworthy, Joachim Gassen, and Shahed Imam, forthcoming in The Accounting Review

By Khessina, O., Reis, S., & Lim, Y, forthcoming in the Administrative Science Quarterly.