Dances with Avatar: How Creators Can Reduce the Novelty of Their Work to Achieve More Creative Succe

By Vladimir Melnyk, François A. Carrillat, y Valentyna Melnyk, forthcoming in Journal of Marketing

By Khessina, O., Reis, S., & Lim, Y, forthcoming in the Administrative Science Quarterly.

By Robert Langan, and Nicolas Deuschel, forthcoming in Organization Science