At UC3M Business, we are delighted to announce that our colleague Vladimir Melnyk has been promoted to Associate Professor of Marketing. Vladimir earned his doctorate in Marketing and Consumer Behavior from Wageningen University. His research focuses on communication strategy, consumer decision-making, advertising, social influence and peer pressure, and consumer adoption of innovative products.
Kurt Desender and Neus Palomeras awarded the UC3M Awards for Excellence 2021
The awards, granted by the Social Council of UC3M, recognize the excellence of a professor’s research career, measured according to the usual parameters of each discipline.
May 12, 2021
