Marketing and Business Analytics, Statistics and Econometric Theory, Management Science, Quantitative Economics.
Jose M. Vidal-Sanz is Full Professor of Marketing and Markets Research; specialized in modelling and business analytics, social research methods, and econometric theory. His recent research in marketing has dealt with optimal marketing mix and CRM planning, risk in marketing decisions, innovation, optimal experimental design and Conjoint Analysis, among others. He has also conducted methodological research with contributions to Mathematical Statistics and Econometric Theory, and some topics related to Management Science and Numerical Methods. He is also one of the coauthors of the marketing business game QUANTUM. Jose has been vicedean of business degree at University Carlos III. He has been also visiting professor at Universidad de Alicante (Spain), visiting professor at the Columbia University in the city of New York, and is a life-member of the Clare Hall College in the University of Cambridge.