BOOKS:

• Esteban-Bravo, M.; and J. M. Vidal-Sanz (2021), Marketing Research Methods: Quantitative and Qualitative Approaches, Cambridge, UK: Cambridge University Press. Paperback ISBN: 9781108792691; Hardback ISBN: 9781108834988, Online ISBN: 9781108874748. 

ARTICLES

• Delgado, M. A.  & Vidal-Sanz, J.M. (2002): “Averaged Singular Integral Estimation as a Bias Reduction Technique”, Journal of Multivariate Analysis vol. 80 (1),127-137.
  
• Vidal-Sanz, J. M. & Delgado, M.A (2004): “Universal Consistency of Delta Estimators”, Annals of the Institute of Statistical Mathematics vol, 56 (4), 791-818.
• Vidal-Sanz, Jose M. (2005): "Pointwise Universal Consistency of Nonparametric Density Estimators," Bernoulli vol. 11 (6), 971-985.
• Robinson, P. M. & Vidal-Sanz, J.M. (2006): “Modified Whittle estimation of multilateral models on a lattice”, Journal of Multivariate Analysis vol. 97 (5), 1090-1120.
• Esteban-Bravo, M. & Vidal-Sanz J.M. (2006):  “Valuation of boundary-linked assets by stochastic boundary value problems solved with a wavelet-collocation algorithm,"  Computers and Mathematics with Applications (CAMWA) vol. 52, (1-2), 137-160.
  
• Esteban-Bravo, M. & Vidal-Sanz J.M. (2007): "Worst-Case Estimation for Econometric Models with Unobservable Components”, Computational Statistics and Data Analysis vol. 51 (7),  3330-3354.
  
• Múgica, J.M., Esteban-Bravo, M. & Vidal-Sanz J.M. (2005): “Optimal Duration of Magazine Promotions”, Marketing Letters vol. 16 (2), 99–114.  
  
• Esteban-Bravo, M. & Vidal-Sanz J.M. (2007), “Computing continuous-time growth models with boundary conditions via Wavelets”, Journal of Economics Dynamics and Control (JEDC) vol. 31 (11), 3614-3643.
  
• Vidal-Sanz, J.M. (2009): “Automatic Spectral Density Estimation for Random Fields on a Lattice via Bootstrap”, Test vol. 18 (1), 96-114.
  
• Múgica, J.M., Esteban-Bravo, M. & Vidal-Sanz J.M. (2009): "Magazine sales promotion. A dynamic response Analysis” Journal of Advertising vol. 38 (1), 137-146.
  
• Avagyan, V., Esteban-Bravo, M. & Vidal-Sanz J.M. (2014): "Licensing Radical Product Innovations to Speed Up their Diffusion," European Journal of Operational Research vol. 239 (1),  542-555.
  
• Esteban-Bravo, M., Vidal-Sanz, J.M. & Yildirim, G. (2014): " "Valuing customer portfolios with endogenous mass-and-direct marketing interventions using a Stochastic Dynamic Programming Decomposition," Marketing Science vol. 33 (5), 621 -640.
• Esteban-Bravo, M., Vidal-Sanz, J.M. & Yildirim, G. (2015): "Historical impact of technological change on the US mass media advertising expenditure," Technological Forecasting and Social Change vol. 100, 306-316.
  
• Avagyan, V., Esteban-Bravo, M. & Vidal-Sanz J.M. (2016): "Riding Successive Product Diffusion Waves. Building a Tsunami via Upgrade-Rebate Programs," International Journal of Research in Marketing vol. 33 (4), 780-796. 
  
• Esteban-Bravo, M., Leszkiewitcz, A. & Vidal-Sanz, J.M. (2017): "Exact optimal experimental designs with constraints," Statistics and Computing vol. 27 (3), 845–863.
• Esteban-Bravo, M., Vidal-Sanz, J.M. & Yildirim, G. (2017): ""Can retail sales volatility be curbed through marketing actions?,"?," Marketing Science vol. 36 (2), 232 - 253.
• Callejo, P.; A. Cuevas, R. Cuevas, M. Esteban-Bravo, J. M. Vidal-Sanz (2020): "Tracking Fraudulent and Low-Quality Display Impressions,¨ Journal of Advertising, 49 (3), 309-319.

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