UC3M Business

news

Vladimir Melnyk, François A. Carrillat, and Valentyna Melnyk's work forthcoming in Journal of Marketing

The paper performs a meta-analysis of published research on how social norms shape consumer behavior. Among the key finding the authors highlight that the effect of social norms on approved behavior appears stable across time and cultures, while their effect on disapproved behavior has grown over time and is stronger in survival and traditional cultures.

Congratulations to our colleague Antonio Cabrales, Professor at UC3M Economics, for the Jaume I award

The prestigious recognition has been awarded for Professor's Cabrales work in the field of game theory and behavioral economics, particularly in the analysis of social networks.

Ramón Rico promoted to Full Professor in Management

UC3M Business is delighted to announce that our colleague Ramón Rico has been promoted to Full Professor in Management.

José Penalva comments on the SPAC frenzy in the stock market

Prof. Penalva commentary on the this new way for companies to become listed in the stock market can be read in the online blog Nada Es Gratis.

Kurt Desender and Neus Palomeras awarded with the UC3M Excellence Award 2021

The prizes awarded by UC3M Social Council recognize the excellency of the research career of an investigator, measured according to the usual parameters of each knowledge field.

UC3M confirms its position at the top of the El Mundo ranking

Our university has been chosen as the best place in Spain to pursue the degrees of Business Administration, Business Administration and Law, and Finance and Accounting.

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recent publications

The Influence of Social Norms on Consumer Behavior: A Meta-Analysis

By Vladimir Melnyk, François A. Carrillat, y Valentyna Melnyk, forthcoming in Journal of Marketing

Technology Search Strategies and Competition Due to Import Penetration

By Raffaele Morandi, Andrea Fosfuri, and Juan Santaló, forthcoming in Strategic Management Journal

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