ELINE L.E. DE VRIES
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email:
eline.devries@uc3m.es
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dirección / oficina:
C/ Madrid, 126 - 28903 Getafe (Madrid) Spain / 7.0.55
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teléfono / fax:
(+34) 91 624 89 19 / (+34) 91 624 96 07
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BUSINESS UC3M
@UC3M_BUSINESS

ELINE L.E. DE VRIES

Profesor de Marketing

Publicaciones seleccionadas

De Vries, Eline L.E., and Crystal Hung Jung Lee (equal authorship; 2022), “Friend-Shield Protection From the Crowd: How Friendship Makes Us Feel Invulnerable to COVID-19”, Journal of Experimental Psychology: Applied, https://psycnet.apa.org/fulltext/2022-47468-001.pdf

De Vries, Eline L.E. and Sha (Sandy) Zhang (2020), “The Effectiveness of Random Discounts for Migrating Customers to the Mobile Channel”, Journal of Business Research, 110, 272-281. 

De Vries, E. L.E.: “When More Likes is Not Better: The Consequences of High and Low Likes-to-Followers Ratios for Perceived Account Credibility and Social Media Marketing Effectiveness”, Marketing Letters, 30 (3-4), 275-291. 

De Vries, E. L.E. & Fennis, B.M.: “Go Local or Go Global: How Local Brands Promote Buying Impulsivity”, International Marketing Review27 (1), 1-28.

De Vries, E. L.E. & Duque, L.: “Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns”, Journal of Retailing vol. 94 (4), 2018, 352-363.

De Vries, E. L.E., Fennis, B.M., Bijmolt, T.H., Ter Horst, G.J. & Marsman, J.C.: "Friends with Benefits: Behavioral and fMRI Studies on the Effect of Friendship Reminders on Self-Control for Compulsive and Non-Compulsive Buyers", International Journal of Research in Marketing vol. 35 (2), 2018, 336-358.

Eline De Vries es Profesora Titular de Marketing en el Departamento de Economía de la Empresa de la Universidad Carlos III de Madrid. Eline recibió su PhD en Económicas y Empresariales, con especialidad en comportamiento del consumidor y neurociencia del consumo de la Universidad de Groningen, Holanda. Prof. de Vries también cuenta con un MSc. in Research Based Marketing, así como un MSc. in Social Psychology (Cum Laude).

Eline ha publicado su investigación en las principales revistas de Marketing y Psicología, y ha presentado su investigación en las más importantes  conferencias internacionales. Su trabajo ha aparecido en diversos medios, como CNN, The Guardian y NRC.

Sus intereses de investigación incluyen el comportamiento del consumidor y el autocontrol, la neurociencia del consumidor (fMRI), el marketing de causa, la marca global/local y el marketing en redes sociales.

De Vries, Eline L.E., and Crystal Hung Jung Lee (equal authorship; 2022), “Friend-Shield Protection From the Crowd: How Friendship Makes Us Feel Invulnerable to COVID-19”, Journal of Experimental Psychology: Applied, https://psycnet.apa.org/fulltext/2022-47468-001.pdf

De Vries, Eline L.E. and Sha (Sandy) Zhang (2020), “The Effectiveness of Random Discounts for Migrating Customers to the Mobile Channel”, Journal of Business Research, 110, 272-281. 

De Vries, E. L.E.: “When More Likes is Not Better: The Consequences of High and Low Likes-to-Followers Ratios for Perceived Account Credibility and Social Media Marketing Effectiveness”, Marketing Letters, 30 (3-4), 275-291. 

De Vries, E. L.E. & Fennis, B.M.: “Go Local or Go Global: How Local Brands Promote Buying Impulsivity”, International Marketing Review, 27 (1), 1-28.

De Vries, E. L.E. & Duque, L.: “Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns”, Journal of Retailing vol. 94 (4), 2018, 352-363.

De Vries, E. L.E., Fennis, B.M., Bijmolt, T.H., Ter Horst, G.J. & Marsman, J.C.: "Friends with Benefits: Behavioral and fMRI Studies on the Effect of Friendship Reminders on Self-Control for Compulsive and Non-Compulsive Buyers", International Journal of Research in Marketing vol. 35 (2), 2018, 336-358.

De Vries, E. L.E.: Consumed with Consumption: The Impact of Friendship on Consumer Self-control, Thesis in Economics and Business, 2013, The Netherlands: University of Groningen, ISBN: 978-90-367-6339-4. 

De Vries, E. L.E., Trampe, D. & Fennis, B.M.: "Friends Show the Forest Beyond the Trees: Friendship Enhances Consumer Self-Control by Facilitating Global Processing", in Gurhan-Canli, Z., Otnes, C. and Rui Zhu, J. (Eds.) Advances in Consumer Research volume 40, Duluth, MN : Association for Consumer Research, 2012.

De Vries, E. L.E., Trampe, D. & Fennis, B.M.: "With a Little Help From My Friends: Friends Reduce Excessive Consumption By Promoting Self-Control", in Rohini Ahluwalia, R., Chartrand, T.L. & Ratner, R. K. (Eds.) Advances in Consumer Research, Volume 39, Duluth, MN : Association for Consumer Research, 719-720.